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DesignNewswire · COMO, Italy ·

Jifang Jiang Receives the Silver A' Design Award for Eldorado Office in Interior Space and Exhibition Design

The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Jifang Jiang for interior space and exhibition design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for Eldorado Office by Jifang Jiang, designed for Guo Guang Yi Ye Decoration Group. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Eldorado Office

Eldorado is an office interior designed for a company that serves the women's cosmetics industry. The interior covers 1000 square meters and includes a front hall, a reception area, a bar area, a negotiation area and a work area. Symmetrical curves, pink surfaces and rose gold details define the design. Two circular glass forms divide the space and let natural light pass through. White screen curtains separate the public area into smaller rooms and give each visitor a private negotiation space. A green planting wall and gray sofas add a calm and fresh atmosphere.

About Jifang Jiang

Jifang Jiang, young interior designer, designdirector of Guo Guang Yi Ye Decoration Group. In 2012, he graduated from the interior design designof WuyiUniversity, and has been engaged in the design industry for nearly 10years. She has completed many high complexity design projects, and won unanimous praise in the industry with professional ability and rigorous attitude. At the same time, she has made great achievements in many domestic and foreign design competitions.

Award Record

This recognition makes Jifang Jiang a winner of 1 A' Design Award.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Eldorado Office
Function
Office
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Dark Slate Gray, Dark Olive Green, Light Gray, Dark Gray and Silver
Images
5
Client
Guo Guang Yi Ye Decoration Group

The Recognition

Laureate
Jifang Jiang
Country
China
Recognition
Silver A' Design Award
Edition
2019 - 2020
Design ID
#97722

Credits

Image Credits
Photographer Juzi Guo, Negotiation Area, 2018.; Photographer Juzi Guo, Water Bar, 2018.

Design Details

Unique Properties
In plane layout design, functional areas are clearly divided, moving lines are concise and smooth, and symmetrical curve elements are added to make use of the soft curve and enrich the sense of space; in elevation design, pink is the main color, and light luxury elements are used as the keynote. From the front hall, reception area, bar area, negotiation area to office area, the use of modelling elements makes the space correspond with each other and penetrate.
Inspiration
The design concept of this set of design works is to grasp the urban fashion of "contemporary" and "artistic" showing the trend of the times, combine with the corporate culture concept, fully display the management characteristics of women-oriented, and strive for distinct personality. Create a delicate and romantic office space to provide an easy and elegant negotiation space for self-employed women.
Research
Youyar has been ranked the first cross-border e-commerce company in Fujian for more than ten years, and the company specializes in serving women's cosmetics industry. The white screen curtain separates the public space into separate small spaces, so that the space is soaked with sunshine and emits a soft light. Give each customer independent negotiation space, but not dull narrow, bright and light space.
Challenge
As a high-end office building, designers are not allowed to alter the floor and ceiling in the construction of the property, which leads to the effect can not achieve the original expected, and finally can only be adjusted according to the original ceiling floor, although not achieving the best effect, but also satisfactory.
Realization and Technology
The two circular glass shapes cleverly differentiate the space. These elements are not randomly selected, symbolizing the image of a girl in designer's heart, the vitality represented by pink, the purity represented by white, the nobility of the heart represented by gold, and the arc is composed of the mother's all-embracing glory contained in the heart of every woman.
Operation and Interaction
The office broke the previous dull, made a small bar, using green planting walls to enhance the sense of jumping, creating a fresh and natural atmosphere. Metal lines and gray sofas create elegant, low-key and comfortable office space. Each space is connected and echoes each other, but the space is separated and has its own characteristics.
Project Duration and Location
The project started in March 2018 in Torino and finished in September 2018 in Rimini.
Specifications
The project covers a total of 1000 square meters. This office building is a frame structure, with a total length of 45300 mm, 900 mm times 1600 mm pillars is 1200 mm away from the external wall and an interval of 8700 mm. Because the original building has no excess walls, it only installs the needs of the owners and the actual situation, and divides the functional space.
Keywords
Interior, Commercial, Office, Modern, Elegant, Simple, Youyar, Eldorado, Pink

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