Press Release
Modern Jiangnan Beer Music Restaurant by Zhixue Wei Wins the Golden A' Design Award in Interior Space and Exhibition Design
Zhixue Wei honored for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Modern Jiangnan Beer Music Restaurant by Zhixue Wei, designed for Wuxing Youxing Space Design, has been granted the Golden A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Modern Jiangnan Beer Music Restaurant
Modern Jiangnan Beer Music is a restaurant interior in Hangzhou. The design covers three floors and an outdoor area, with a total area of 1200 square meters. A stage and a three meter high LED screen are placed on the first floor. The second floor uses a stand-like layout, similar to a European opera house, so guests above can watch the performances below. Metallic tones from beer barrels and copper are combined with smoky gray granite on the walls, floors and tables. A luminous white beer bottle silhouette, 9.9 meters high, marks the entrance.
About Zhixue Wei
Zhixue Wei, young interior designer, designdirector of Wuxing Youxing Space Design. In 2003, he graduated from the Environmental Art majorof Shenyang University of Technology, and has been engaged in the design industry for nearly ten years. He has completed many high complexity design projects, and won unanimous praise in the industry with professional ability and rigorous attitude. At the same time, he has made great achievements in many domestic and foreign design competitions.
Award Record
With this recognition, Zhixue Wei is a winner of 2 A' Design Awards. All of the awards belong to the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/97637
- A' Design Award Page: https://competition.adesignaward.com/97637
- Media Showcase: https://www.designnewsroom.com/!97637
- Laureate Profile: https://dezigners.org/d/267647
- Further Information from the Laureate: http://u6.gg/sPgdH
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Modern Jiangnan Beer Music Restaurant
- Function
- Restaurant
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Gray, Dark Gray, Dim Gray and Dark Slate Gray
- Images
- 5
- Client
- Wuxing Youxing Space Design
The Recognition
- Laureate
- Zhixue Wei
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #97637
Credits
- Team
- Guibi Wu and Xuefeng Zhou
- Image Credits
- Photographer Dachou Wang, Reception Desk, 2019.; Photographer Dachou Wang, Dining Area, 2019.; Photographer Dachou Wang, Entrance, 2019.
Design Details
- Unique Properties
- The whole space is designed with dynamic stratification. The outer facade is divided into upper and lower layers in a circle. The best C position is set as a hollow space, and the first floor is set with a stage and a 3-meter-high LED screen. On the second floor, a stand-like design similar to the European Opera House is made, so that the guests on the upper floor can see the performances on the first floor as well.
- Inspiration
- This case is a three-storey single transparent glass house. Since the owner signed the project in 2017, the designer has been involved in joint exploration and verification of the project positioning. The owner himself has been engaged in the bar industry for many years, and has the investment and feelings of the catering industry. After two years of exploration and market research. After two years of exploration and market research, the concept of beer music restaurant has been determined.
- Research
- This project is located in Qiantang River Century Park, which is located in the city center of Hangzhou. The silhouette of beer bottle made of concave white luminous material, which stands from the first floor to the third floor as the landmark door of the restaurant at a height of 9.9 meters. It is inlaid on the glass curtain wall building, announcing the unique spirit of craft brewing.
- Challenge
- The windows on the outer edge of the second floor are designed with electric folding. This semi-outdoor opening method draws the connection between indoor and outdoor landscape closer. This long row of separate seats not only allows guests to see the flickering lights on the other side, but also to feel the fresh river breeze.
- Realization and Technology
- The silvery sheen of beer barrel and the zijin copper which is widely used in restaurant create the metallic texture of the space together. The walls, floors and dinning tables use understated and quiet smoky gray granite. The natural mechanism of black, white and gray of stone material, balanced the grandiose tone of the space, presenting a gorgeous and casual sensory experience.
- Operation and Interaction
- Various visual elements such as lamps, spotlights and projections, appear on the walls, the front hall and the bar to help create a relaxed atmosphere.
- Project Duration and Location
- The project started in July 2017 in Hangzhou and finished in August 2019 in Hangzhou.
- Specifications
- The restaurant consists of the first, second and third floors and outdoor space with a total area of 1200 square meters.
- Keywords
- Interior, Commercial, Restaurant, Hangzhou, Modern Jiangnan, Beer, Music, Low-key Luxurious
