Press Release
Interesting White Office by Kay Deng Receives the Silver A' Design Award in Interior Space and Exhibition Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Kay Deng for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Interesting White Office by Kay Deng, designed for Setone Design, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Interesting White Office
Interesting White is an office interior that also serves as a showroom for imported glass partitions. The 80 square meter space is located in an office building in Shenzhen, China, with views of the Hong Kong coastline. A sunken multifunctional reception area supports relaxed meetings, new product presentations and flexible work. Light boxes, mirrors and a guidance system direct attention to the glass partitions and extend the sense of space. Materials include wooden flooring, Mongolian black stone, ultra-white glass and lacquered board.
Award Record
With this recognition, Kay Deng is a winner of 3 A' Design Awards. The awards span the editions from 2017 - 2018 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/97635
- A' Design Award Page: https://competition.adesignaward.com/97635
- Media Showcase: https://www.designnewsroom.com/!97635
- Laureate Profile: https://dezigners.org/d/203291
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Interesting White Office
- Function
- Office
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- White Smoke, Light Gray, Silver, Dim Gray and Black
- Images
- 5
- Client
- Setone Design
The Recognition
- Laureate
- Kay Deng
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #97635
Credits
- Team
- Kay, Don, Jef and Ling
- Image Credits
- Ling,2020
Design Details
- Unique Properties
- The project is located in an office building in Shenzhen, China with views of the Hong Kong coastline, and is an imported glass partition company. When customers visit, this is also the showroom of their products. Need to use as many products as possible without making the space cumbersome and highlighting the company culture.
- Inspiration
- When an 80-square-meter office needs to be a product showroom, the designer makes the product a high degree of living and becomes the protagonist of the space, leaving the best landscape to the customers. The designer was inspired by the Japanese garden corridor, and set up a sunken multifunctional reception area to make business communication more like a chat between friends, and you can see the striking slogans on the product to impress customers during the conversation.
- Research
- In order to impress visitors, the designer artistically turns the product into a living exhibit. It is not the normal appearance, it will stimulate people to think of more possibilities of using the product, so as to achieve the purpose of sales.
- Challenge
- Using the marketing design method summarized by the company for many years, in the case of small project space, the functional division ratio between the exhibition hall and the office is reasonably allocated. Starting from the company's sales purpose, leaving the best scale and landscape to the reception area and conference room, so that customers visiting can see the best presentation of the product, so as to better sell it.
- Realization and Technology
- Wooden floor, Mongolian black, ultra-white glass partition, lacquered board
- Operation and Interaction
- The combination of the light box, the guidance system and the glass partition makes the focus on the product, which weakens the impression that the body space is not large. The sense of space extension created by the mirror also highlights the product in the space. The sunken multifunctional reception area, in addition to receiving guests daily, can also be used as a display area for new product launches, and a good choice for employees to work freely.
- Project Duration and Location
- This project was started in August 2019, and was finished in November 2019 in Shenzhen, China.
- Specifications
- Project scale is 80 square meters
- Keywords
- Office, showroom, sunken, glass partition, multifunctional
