Press Release
Kenarkose Creative Receives the Bronze A' Design Award for Tualcom Logo and Brand Identity in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Kenarkose Creative of Kenarköşe Creative for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Tualcom Logo and Brand Identity by Kenarkose Creative of Kenarköşe Creative, designed for Tualcom, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Tualcom Logo and Brand Identity
The logomark of Tualcom is inspired by the radiofrequency waves, which is related to the field that the company operates, and it simply connects the letters of Tual. Therefore, the logo not only emphasizes the company name but also refers to the operation fields of them. The branding is shaped around the idea of horizontal red stripes that are coupled with vertical blue ones to achieve a sense of continuity and communication. The resulting graphic language and the visual system instantly communicate with the broad audience compactly and efficiently.
About Kenarköşe Creative
Kenarköşe is a multidisciplinary creative studio based in Turkey that aims to find inclusive and effective design solutions in different scales. Founded by two architects, works of Kenarköşe synthesize strategic thinking with the creative vision in di
Award Record
This recognition makes Kenarkose Creative of Kenarköşe Creative a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/97583
- A' Design Award Page: https://competition.adesignaward.com/97583
- Media Showcase: https://www.designnewsroom.com/!97583
- Laureate Profile: https://dezigners.org/d/268644
- Further Information from the Laureate: http://tualcom.com.tr
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Tualcom Logo and Brand Identity
- Function
- Logo and Brand Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Midnight Blue, Indian Red, White Smoke, Brown and Dark Slate Gray
- Images
- 5
- Client
- Tualcom
The Recognition
- Laureate
- Kenarkose Creative
- Country
- Turkiye
- Brand
- Kenarköşe Creative
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #97583
Credits
- Team
- Gizem Akdağ, Merve Okçu, Haktan Aksu and Pelin Bilgin
- Image Credits
- All visual materials were designed and produced by Kenarköşe Creative.
Design Details
- Unique Properties
- In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
- Inspiration
- Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
- Research
- Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
- Challenge
- The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
- Realization and Technology
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
- Operation and Interaction
- A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
- Project Duration and Location
- The project started in October 2018 and finished in February 2019 in Ankara.
- Specifications
- The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
- Keywords
- Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
