Press Release
Bluetown Taohuayuan Experience Center by Feng Xu Wins the Golden A' Design Award in Interior Space and Exhibition Design
Feng Xu honored for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Interior Space and Exhibition Design category for Bluetown Taohuayuan Experience Center by Feng Xu, designed for Hangzhou Branchof Zhejiang Zhonghui Huachen Architectural Design Co., Ltd.. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Bluetown Taohuayuan Experience Center
Bluetown Taohuayuan is an experience center and sales office covering 3620 square meters. The interior uses wood finishes and marble as the main materials, with natural wood tones and light gray colors. Simple and flowing lines outline a calm and functional space. Oriental aesthetics are combined with modern art, so the interior offers modern comfort while keeping the solidity of classical architecture. Dark red solid wood flooring is matched with minimalist tables and chairs in the negotiation area. Decoration is kept limited in order to highlight the function of each space.
About Feng Xu
Xu Feng, young interior designer, designdirector of Hangzhou Branchof Zhejiang Zhonghui Huachen Architectural Design Co., Ltd.. In 2001, he graduated from the interior design majorof China Academy of Art, and has been engaged in the design industry for nearly 20years. He has completed many high complexity design projects, and won unanimous praise in the industry with professional ability and rigorous attitude. At the same time, he has made great achievements in many domestic and foreign design competitions.
Award Record
This recognition makes Feng Xu a winner of 2 A' Design Awards. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/97508
- A' Design Award Page: https://competition.adesignaward.com/97508
- Media Showcase: https://www.designnewsroom.com/!97508
- Laureate Profile: https://dezigners.org/d/266352
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Bluetown Taohuayuan Experience Center
- Function
- Experience Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Slate Gray, Dim Gray, Gray and Dark Gray
- Images
- 5
- Client
- Hangzhou Branchof Zhejiang Zhonghui Huachen Architectural Design Co., Ltd.
The Recognition
- Laureate
- Feng Xu
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #97508
Credits
- Team
- Jie Zhang, Zengbin Liu, Bo Chen, Na He, Feikai Shen and Jin Yan
- Image Credits
- Photographer Zenbin Liu, Sand Table Area, 2019.; Photographer Zenbin Liu, Reception Hall, 2019.; Photographer Zenbin Liu, Indoor Landscape, 2019.; Photographer Zenbin Liu, Water Bar, 2019.; Photographer Zenbin Liu, Negotiation Area, 2019.
Design Details
- Unique Properties
- The whole project takes the food and security industry as the core, and integrates delicacies, cultural tourism and health care into one. Its architectural design concept inherits the Chinese cultural context, integrates the poetic pastoral style, and combines contemporary fashion art to create a new urban complex with elegant taste, long history and tranquil style.
- Inspiration
- The interior design of the sales office inherits the overall style of the project. It uses wood finishes and marble as the keynote, gives priority to color with the original color and high ash, with concise and fluent line draw the outline a sense of atmosphere and capable space. At the same time, Oriental aesthetics and modern art are boldly combined to make the overall space not only have the comfort of modern homehold, but also retain the massiness of classical architecture.
- Research
- Gao'an is located in the north of central Jiangxi province. It was built in the Han Dynasty and has a history of more than 2,000 years.. The completion of the Bluetown Taohuayuan project has injected new vitality into this historic city. This project base is adjacent to Nanchang, the provincial capital in the east, and the Shanghai-Kunming high-speed rail in the north, with unique geographical advantages and unsurpassed commercial potential.
- Challenge
- The modelling radius of the ceiling is nested, square box is raised and dome is sunken, the type that combines Yin and Yang, the meaning of reason eight diagrams, say that means to point to a round heaven, all round ornament is with strewn at random square, clever embed lamplight, look like a star at first glance go all over the board, imply the meaning that the star divides nine earth.
- Realization and Technology
- On the table and chair choice and color consideration, the dark red solid wood flooring and business minimalist tables and chairs are a good match, which makes the modern business style of the entire negotiation area perfectly natural.The intertwined use of ancient and modern elements does not have contraband feeling however.
- Operation and Interaction
- Several design details well reflect the designer's outstanding ingenuity of ancient and modern. The metal handicrafts placed outside the negotiation area are very modern and avant-garde, but in terms of color and hollow style, they can complement the surrounding wood finishes, without mark of axe carve chisel, this attempt will be classical implicative inside collect and modern enthusiasm bold and unrestrained perfect union.
- Project Duration and Location
- The project started in July 1, 2018 in Gao'an and finished in January 10, 2019 in Gao'an.
- Specifications
- The project covers a total of 3620 square meters. The decoration style continues with the consistent solid wood style while changing slightly. The interior layout takes the "if not necessary, do not increase the entity" as a basic concept, abandons all gaudy decoration, the commerce developed to get incisively and vividly the minimalist style, give a person a kind of elite, spell able, sedate feeling, exactly highlight the space function.
- Keywords
- Interior, Commercial, Sales Center, Modern, Elegant, Simple, Oriental Aesthetics, Yulin, Bluetown, Taohuayuan
