Press Release
Saintly Flavours Gourmet Food Gift Set by Jeremy Bonggu Kang Receives the Silver A' Design Award in Packaging Design
Jeremy Bonggu Kang recognized for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Saintly Flavours Gourmet Food Gift Set by Jeremy Bonggu Kang has been granted the Silver A' Design Award in the Packaging Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Saintly Flavours Gourmet Food Gift Set
Saintly Flavours is a gourmet food gift set that targets the consumers of high-end shops. Following the trend in which food and dining have become fashionable, the inspiration for the project comes from 2018’s Met Gala fashion theme of Catholicism. Jeremy Bonggu Kang tried to create a look that catches the eyes of the high-end shop consumers, using the ornate and traditional etching style of illustrations to represent the rich tradition of art and high-quality food making in Catholic Monasteries.
About Jeremy Bonggu Kang
Jeremy Bonggu Kang is a multidisciplinary graphic designer, painter, illustrator skilled in developing concepts and visualizing creative ideas in exquisitely detailed design. He graduated from Seoul Art High School and got his bachelor’s degree in painting at Seoul National University in Korea. After moving to Vancouver, he studied Graphic Design at LaSalle College, known as the Art Institute of Vancouver in the past. He won one of the 2019 RGD student awards for packaging design. He has worked and volunteered as a freelance graphic designer since 2009.
Award Record
With this recognition, Jeremy Bonggu Kang is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/97061
- A' Design Award Page: https://competition.adesignaward.com/97061
- Media Showcase: https://www.designnewsroom.com/!97061
- Laureate Profile: https://dezigners.org/d/267664
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Saintly Flavours Gourmet Food Gift Set
- Function
- Gourmet Food Gift Set
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dark Slate Gray, Dim Gray, Maroon and Gray
- Images
- 5
The Recognition
- Laureate
- Jeremy Bonggu Kang
- Country
- Canada
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #97061
Credits
- Image Credits
- Jeremy Bonggu Kang, 2018
Design Details
- Unique Properties
- The overall design of the project focuses on creating an artistic and luxurious look to catch the eyes of consumers of the high-end store, using the ornate and traditional style of illustrations to convey the theme of Catholicism. Not only was the logo for the brand made in an etching style illustration, but the detailed illustrations of each Abbey were placed in medieval style hand drawn flames on the front of the label. The package was designed to serve the decorative purpose by itself while and after using it.
- Inspiration
- Along with the trend that food and the act of eating have become fashionable, the inspiration for the project comes from 2018's Met Gala fashion theme of Catholicism. The name of the brand, Saintly Flavours, represents the rich tradition of high-quality food made by medieval monasteries. The names of gourmet products from seven Abbeys of France represent the values of Catholicism such as Meditation, Benediction, Generosity, Moderation, Patience, Reward, Happiness, Integrity.
- Challenge
- The challenge of the project was to balance the beauty and fanciness of the ornamental elements from the rich tradition and the modern luxury appealing contemporary consumers. The usage of the chosen typeface and the mindful composition of graphic elements helped to win the balanced look of the outcome.
- Realization and Technology
- To give an artistic and luxurious look, the thick papers with textures like an artist's sketchbook were used as the boxes and labels of each product of the gift set.
- Operation and Interaction
- Inside of the fitted outer container, two wine bottles (one red wine and one white wine), one cracker box, and three jam jars are stacked up like an architecture.
- Project Duration and Location
- The project started and finished in 2018 in Vancouver.
- Specifications
- Wine: 65mm x 65mm x 297mm Jam: 61mm x 61mm x 122mm Cheese: 103mm x 42mm x 103mm Cracker: 204mm x 56mm x 56mm
- Keywords
- Packaging design, Gourmet foods gift set, Logo design, illustration, wine, jam, cracker, luxury
