Press Release
Nue Photographic by Fukuma umi Is Granted the A' Design Award in Photography and Photo Manipulation Design
Fukuma umi honored for photography and photo manipulation design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Nue Photographic by Fukuma umi, designed for Fukumaumi, has been granted the A' Design Award in the Photography and Photo Manipulation Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Nue Photographic
Nue is a photographic artwork that shows wild weeds growing in urban surroundings. The image is produced as an inkjet print on cotton paper, measuring 1456 millimeters in width and 1030 millimeters in height. The digital photograph is carefully controlled in color and tone, so the result stands between photography and graphic art. Weeds are chosen as the subject because they survive in places strongly disturbed by human activity. Their uneven forms are presented as a reflection of human life. The title refers to a legendary Japanese creature of the night.
Award Record
This recognition makes Fukuma umi a winner of 1 A' Design Award.
About the A' Photography and Photo Manipulation Design Award
The A' Photography Design Award is an international photography competition recognizing good photographic creations by best photographers worldwide. It is organized within the A' Design Award & Competition and is open to photographers, photojournalists, advertising agencies and digital artists from all countries. Typical entries include portraits, landscapes, still lifes, photojournalism, fashion shots and architectural images. The awarded photography designs are published at https://dezigners.org/design-category/photography
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/96567
- A' Design Award Page: https://competition.adesignaward.com/96567
- Media Showcase: https://www.designnewsroom.com/!96567
- Laureate Profile: https://dezigners.org/d/254898
- Further Information from the Laureate: http://fukumaumi.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Nue Photographic
- Function
- Photographic
- Category
- Photography and Photo Manipulation Design
- Discipline
- Communication Design
- Industry
- Arts and Entertainment
- Colors
- Dark Slate Gray and Black
- Images
- 5
- Client
- Fukumaumi
The Recognition
- Laureate
- Fukuma umi
- Country
- Japan
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #96567
Credits
- Image Credits
- Photographer Fukuma umi, 2020
Design Details
- Unique Properties
- This work is a digital photograph, but what is reflected is a virtual image. It can be regarded as a new age expression by digital processing, but it is a work that pursues spirituality and is a work that draws on the flow of existential expression after the 1960s.
- Inspiration
- "Nue" is a legendary Japanese bird that appears at night.The face was a monkey, the body was a tiger, the tail was a snake, and the voice was very creepy and lonely.However, the entity was just a sparrow. Today it is also used as a metaphor for strange people and things. The trees I shoot are also unseen.It is a tree that is nothing if you study it academically.However, it is uncertain when it has been there, and has a dubious presence. Humans, including me, are also unsophisticated like Nue. Weird, suspicious and lonely, yet just human.
- Research
- “Nue” is suggest for way of lives that "Not how do you live, what does live expect from you". " Was hier not tut, ist eine Wendung in der ganzen Fragestellung nach dem Sinn des Lebens: Wir mussen lernen und die verzweifelnden Menschen lehren, das es eigentlich nie und nimmer darauf ankommt, was wir vom Leben noch zu erwarten haben, vielmehr lediglich darauf: was das Leben von uns erwartet! Zunftig philosophisch gesprochen konnte man sagen, das es hier also um eine Art kopernikanische Wende geht, so zwar, das wir nicht mehr einfach nach dem Sinn des Lebens fragen, sondern das wir uns selbst als die Befragten erleben, als diejenigen, an die das Leben taglich und stundlich Fragen stellt ?
- Challenge
- This work is very often misunderstood. It seems that human beings have a tendency to logicalize all preconceptions as they are more knowledgeable. Therefore, this work is easily judged as a photography by preconception, but this work is a photo graphic. It is a made photo and a pictorial photo. Some critics may not appreciate this work very much. But they are misunderstanding because they see it only as a picture. Dark, dirty, too digital, a common term, but completely prejudiced. All the colors on the screen are very controlled and you have to work hard to see them, but once you get used to it, the darkness doesn't bother you. Dirty is also a preconception. What is dirty?
- Realization and Technology
- The subject tree is weeds. It has grown over a long period of time, and has often been slaughtered and withered by heavy rain and strong winds. Although these weeds do not academically represent any particular taxa, they often share common ecological characteristics in that they are habitat in a space that is strongly disturbed by human activity. In turn, it is used as a metaphor as a strong, unsophisticated, or worse, reluctant entity. What makes this work unique is that it can be regarded as a strong criticism of modern society through the existence of weeds, but it can also be regarded as a thesis for modern people.
- Operation and Interaction
- Unlike beautiful flowers grown in the garden, weeds grown wild have an ugly shape. Because he could only live that way. It don't know that what is ashamed and courteous. But it's very simple to live. In this work, weeds are photographed, but they capture human heart.
- Project Duration and Location
- The project started in December 2015 in Tokyo and around and is still ongoing.
- Specifications
- Width 1456mm x Height 1030mm Inkjet print on cotton paper
- Keywords
- newnature, Suburbs, artificial, photo, graphic, photographic, fine art, urban art
