Press Release
Weiquan Long Receives the A' Design Award for Off Screen Audio Books Design in Print and Published Media Design
Weiquan Long recognized for print and published media design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Print and Published Media Design category for Off Screen Audio Books Design by Weiquan Long, designed for Guangzhou zhengdian advertising co. LTD. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Off Screen Audio Books Design
Off Screen Audio is a book that presents oil paintings inspired by Chinese opera. The cover uses a laser hollow-out process, so the shapes of the drama appear directly on the surface of the book. The title lettering is built from dots, lines and planes, and forms a symbol of sound. The book measures 190 by 210 millimetres and is bound with lock wire in a false hardcover. The outer cover and the back cover use high density grey board with matte silver hot stamping. The design aims to express the spirit of traditional Chinese culture.
About Weiquan Long
I graduated from the painting major, engaged in advertising communication creative design work for 19 years, engaged in interior design work for eight years, planning art exhibition work for three years, engaged in art, design, planning and other types of related work. Now the Members of the Board of Judges of the 2019 InnoDesign Prize International Innovation and Design Competition, Deputy Secretary General of Dubai International Interior Design Competition, Director of guangzhou fine arts association. I mainly engaged in the field of service design and art.
Award Record
With this recognition, Weiquan Long is a winner of 5 A' Design Awards. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Print and Published Media Design Award
The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Typical entries include brochures, posters, magazines, catalogs, flyers and business cards. The awarded print designs are published at https://dezigners.org/design-category/print
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/96152
- A' Design Award Page: https://competition.adesignaward.com/96152
- Media Showcase: https://www.designnewsroom.com/!96152
- Laureate Profile: https://dezigners.org/d/261343
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Off Screen Audio Books Design
- Function
- Books Design
- Category
- Print and Published Media Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Entertainment
- Colors
- Gray, Dark Slate Gray, Light Slate Gray, Maroon and Black
- Images
- 5
- Client
- Guangzhou zhengdian advertising co. LTD
The Recognition
- Laureate
- Weiquan Long
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #96152
Design Details
- Unique Properties
- In the cover design, the technology of hollow out can directly reflect the world of books and drama, highlight the theme of off screen sound, break the limitation of drama, cater to the essence of The Times, and create a specific symbol of off screen sound. Increased the aesthetic and artistic sense of books. The font design of off screen audio is an audio symbol composed of dots, lines and planes. The work of "Sound Outside the Picture" uses a hollow-out process on the cover design.
- Inspiration
- Opera elements are one of the important elements and components in Peng Xiao hang's works. His creation breaks through the description of the behavior of dramatic characters and wedge into their soul, breaks through the description of fragmental pictures and shows the eternal quality, and depicts the eternal texture at the core of his creation. The characters in the pictures are more abstract in common and symbolic of the spirit of traditional Chinese culture.
- Research
- Through painting creation, Peng Xiao Hang expresses his love for drama, transplanting national freehand brushwork spirit into oil painting creation, and writing his Oriental feelings. Through the simplification of time and space in the process of creation, Peng Xiao hang makes the character unbending on the surface, but emphasizes the inner spirit. The character can be gone with the wind, but the soul is eternal.
- Challenge
- The challenge comes from how to express the inner essence of Peng Xiao hang 's works and the Oriental feelings that urge him to work tirelessly.
- Realization and Technology
- Lock wire false hardcover Outer cover back cover high density gray plate Hot dumb silver Activated hollow Laser void
- Operation and Interaction
- "Sound outside the painting" Peng Xiaohang's work is a "Guangdong Freehand Oil Painting Society Nomination Exhibition" co-sponsored by Guangdong Freehand Oil Painting Society, New Southern Art, Guangdong Environmental Protection and Guangdong Fashion Brand Operation Group. The opera element is one of the important elements and components in Peng Xiaohang's works. For him, drama is the epitome of oriental culture, permeating the vitality of the nation, containing oriental thoughts and humanistic feelings, which also inspired his thinking about life , Prompting him to express his love for drama with painting creation.
- Project Duration and Location
- Guangzhou, China, 2019
- Specifications
- DIMENSION: 190mmX210mm
- Keywords
- Peng Xiao Hang、Opera paintings、Book Cover Design、Off-screen sound
