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Press Release

DesignNewswire · COMO, Italy ·

Artmask Group Receives the Silver A' Design Award for Poznan Marathon Medal Presentation in Movie, Video and Animation Design

The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Artmask Group for movie, video and animation design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Movie, Video and Animation Design category for Poznan Marathon Medal Presentation by Artmask Group, designed for PKO Poznań Marathon. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Poznan Marathon Medal Presentation

Poznan Marathon Medal is a promotional animation created to present the medal of the twentieth PKO Poznan Marathon. The animation shows small elements joining together to form the medal, and each element symbolizes one year of the marathon history. The medal lanyard is printed with historical photographs from all editions of the event, arranged in chronological order. The medal measures 80 by 80 by 7 millimetres and is cast in steel and silver. The animation was produced in 4K resolution to encourage registration for the anniversary race.

Award Record

Artmask Group is a winner of 1 A' Design Award, including this recognition.

About the A' Movie, Video and Animation Design Award

The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. The competition is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Entries typically include feature films, short films, documentaries, animations, music videos and experimental films. Awarded movie designs are published at https://dezigners.org/design-category/movie

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Poznan Marathon Medal Presentation
Function
Presentation
Category
Movie, Video and Animation Design
Discipline
Communication Design
Industry
Entertainment and Arts
Colors
Rosy Brown, Gray, Dim Gray, Light Slate Gray and Dark Slate Gray
Images
5
Client
PKO Poznań Marathon

The Recognition

Laureate
Artmask Group
Country
Poland
Recognition
Silver A' Design Award
Edition
2019 - 2020
Design ID
#94314

Credits

Team
Mateusz Kowalski and Wojciech Czub
Image Credits
Creator Mateusz Kowalski, front-view, 2019.; Creator Mateusz Kowalski, rear-view, 2019.; Creator Wojciech Czub, full-view, 2019.; Creator Mateusz Kowalski, realisation, 2019.; Creator Mateusz Kowalski, lanyards, 2019. Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019

Design Details

Unique Properties
The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
Inspiration
The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
Research
Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
Challenge
The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
Realization and Technology
Houdini Adobe After effects Adobe Premiere 3d Studio MAX Photoshop
Operation and Interaction
A new way of presenting a marathon medal.
Project Duration and Location
The project started in August 2019 and finished in September 2019 in Poznan.
Specifications
medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver. Video Presentation Resolution: 4K
Keywords
animation, medal, poznan marathon, 3d animation

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