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DesignNewswire · COMO, Italy ·

Silver A' Design Award in Interior Space and Exhibition Design Goes to Boundless Horizon Sales Center by Tina Sheng

Tina Sheng recognized for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Boundless Horizon Sales Center by Tina Sheng, designed for Beijing Serendipper Space Design Co., Ltd., has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Boundless Horizon Sales Center

Boundless Horizon is a sales center located in Qingdao, China. The interior covers 1200 square meters and was completed in June 2019. The design draws on the local geography and culture of the coastal city. Ocean, water and sky form the main theme. Oriental aesthetics are expressed through abstract art and soft decorative elements. An installation made with a Fresnel lens stands in the reception hall and invites interaction. Light and shadow change through the day and give the space different expressions.

About Tina Sheng

Beijing Serendipper Space Design Co., Ltd., is a diversified international design company, space design, furniture design, and custom furniture based. Serendipper presented in each work behind all the personalized design, elegant taste creative, demanding spatial planning and close collaboration between the team and other aspects of composition. Company specializing in the design services: hotel clubs, restaurants and bars, high-end residential, showroom, commercial space and office space, with innovative design concepts, for customers to create a superior space and value.

Award Record

With this recognition, Tina Sheng is a winner of 7 A' Design Awards. The awards were granted between the 2017 - 2018 and the 2019 - 2020 editions of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Boundless Horizon Sales Center
Function
Sales Center
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Dark Gray, Dim Gray, Dark Slate Gray, Gray and Silver
Images
5
Client
Beijing Serendipper Space Design Co., Ltd.

The Recognition

Laureate
Tina Sheng
Country
China
Recognition
Silver A' Design Award
Edition
2019 - 2020
Design ID
#94116

Design Details

Unique Properties
The overall conception of the project is based on the local geographical and cultural factors of Qingdao. With ocean, a very representative element extracted from a time-honored culture, as the design inspiration, and with water and sky as the theme, we condense the method of Oriental aesthetics and the philosophy and aesthetic consciousness of the universe and nature, and integrate the artistic conception of modern Oriental aesthetics into the soft decorative design through abstract art.
Inspiration
After thousands of years of evolution, the Baisha River basin is characterized by continuous peaks and ravines, intersections of mountains and rivers, and the harmony of rivers and seas, which is forthright, primitive, and magnificent. Creation originates from the attempt of unprecedented forms and the imagination of new life concepts on the basis of nature. When space becomes the container of the spirit, it carries not only simple functions, but also the pursuit and presentation of spiritual m
Research
In the reception hall of the sales office, we make appropriate arrangements according to our space with a Fresnel lens to form a unique installation art. It implies the trend of “convergence”, and water generates wealth, implying popularity and wealth. At the same time, the viewer can also experience the fun of interaction.
Challenge
Louis Kahn once said, “Without the function of light, a building will lose its life.” On the sand table, the wave pours down to dance with the sunlight! The change of time endows space with different expressions. The relationship between the shadow and space is incisively and vividly expressed, which creates a dialog between people and the sea.
Realization and Technology
Creating a scene of urban landscape experience that the resident lives in prosperity and focuses on nature, and opening up Qingdao resident's pursuit of poetry and quality of slow life. Creation originates from the attempt of unprecedented forms and the imagination of new life concepts on the basis of nature. When space becomes the container of the spirit, it carries not only simple functions, but also the pursuit and presentation of spiritual meaning.
Operation and Interaction
Stepping into the reception hall, you will see the simple and elegant art installations and sculptures created by French artist Fresnel. The Qingdao sea area has many harbors, tortuous coastlines, and vast beaches, so it can be called a city by the water. The passing stream of people is like a river of countless drops of water flowing into the sea.
Project Duration and Location
The project finished in June 2019, locates in Qingdao City, China.
Specifications
The property is 1200 square meters.
Keywords
Interior, Sale Center, Space, Property, Business

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