Willy Lai and Dave Torres Is Honored with the Silver A' Design Award for Macy’s App Redesign Redesign in Mobile Technologies, Applications and Software Design

Willy Lai and Dave Torres acknowledged for mobile technologies, applications and software design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Macy’s App Redesign Redesign by Willy Lai and Dave Torres, designed for Macy's, has been granted the Silver A' Design Award in the Mobile Technologies, Applications and Software Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Macy’s App Redesign Redesign

Macy's App is a mobile shopping application that was redesigned in 2019 for Android and iOS devices. The application allows customers to browse and purchase fashion, beauty and home products from a smartphone or tablet. The layout is clean and simple, and takes visual cues from fashion media and consumer technology products. Camera-based tools support scan and pay, and augmented reality features allow customers to preview products before purchase. The redesign was based on extensive user research and on customer feedback, and user engagement increased after the launch.

Award Record

With this recognition, Willy Lai and Dave Torres is a winner of 2 A' Design Awards. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.

About the A' Mobile Technologies, Applications and Software Design Award

The A' Mobile Design Award is an international design competition recognizing good design in mobile industry by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to mobile designers, application developers, software engineers and user interface designers from all countries. Typical entries include smartphones, tablets, wearables, mobile applications, mobile games and mobile software. The awarded mobile designs are published at https://dezigners.org/design-category/mobile

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/94021
A' Design Award Page: https://competition.adesignaward.com/94021
Media Showcase: https://www.designnewsroom.com/!94021
Laureate Profile: https://dezigners.org/d/261402
Further Information from the Laureate: http://youtu.be/mo2OSFhW8Uo

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Macy’s App Redesign Redesign
Function: Redesign
Category: Mobile Technologies, Applications and Software Design
Discipline: Communication Design
Industry: Software and Electronics & Appliances
Colors: White Smoke, Black, Light Gray, Saddle Brown and Sienna
Images: 5
Client: Macy's

The Recognition

Laureate: Willy Lai and Dave Torres
Country: United States of America
Recognition: Silver A' Design Award
Edition: 2019 - 2020
Design ID: #94021

Credits

Team: Willy Lai, Dave Torres, Olchi Skant, Ricky J Li, Tussanee Garcia-Shelton, Philis Liu, Amanda Richardson and Stephanie Houle
Image Credits: Images courtesy of Macys.

Design Details

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Realization and Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Operation and Interaction: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Project Duration and Location: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Specifications: We developed native apps for Android and iOS platforms.
Keywords: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce