Macy’s Website Redesign by Willy Lai and Dave Torres Wins the Golden A' Design Award in Website and Web Design

Willy Lai and Dave Torres honored for website and web design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2020 /DesignNewswire/ Macy’s Website Redesign by Willy Lai and Dave Torres, designed for Macy's, has been granted the Golden A' Design Award in the Website and Web Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Golden A' Design Award Explained

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

About Macy’s Website Redesign

Macy's website is an e-commerce platform that allows customers to shop the Macy's assortment online. The website was redesigned in 2019 in direct response to customer feedback, resulting in a clean, simple and fashion-inspired design. The layout draws on fashion media and consumer technology products, and it aims to distinguish Macy's from competing retailers. Modern responsive web technologies were used, so the site can be viewed on laptop computers, tablets and smartphones. User experience research guided the redesign, including surveys, interviews and usability testing.

Award Record

Willy Lai and Dave Torres is a winner of 1 A' Design Award, including this recognition.

About the A' Website and Web Design Awards

The A' Web Design Award is an international web design competition recognizing good web designs by leading web designers, coders and developers worldwide. It is organized within the A' Design Award & Competition and is open to web designers, user interface designers, user experience designers and graphic designers from all countries. Typical entries include web design, portfolios, e-commerce sites, blogs, news websites and social media platforms. The awarded web designs are published at https://dezigners.org/design-category/web

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/93996
A' Design Award Page: https://competition.adesignaward.com/93996
Media Showcase: https://www.designnewsroom.com/!93996
Laureate Profile: https://dezigners.org/d/261402
Further Information from the Laureate: http://youtu.be/7NPButQYuQU

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Macy’s Website Redesign
Function: Redesign
Category: Website and Web Design
Discipline: Communication Design
Industry: Software and Branding & Advertising
Colors: Gainsboro, Black, White Smoke, Saddle Brown and Light Gray
Images: 5
Client: Macy's

The Recognition

Laureate: Willy Lai and Dave Torres
Country: United States of America
Recognition: Golden A' Design Award
Edition: 2019 - 2020
Design ID: #93996

Credits

Team: Willy Lai, Dave Torres, Agata Krol, Ricky J Li, Hafez Janssens, Philis Liu, Elena Rubtsova and Stephanie Houle
Image Credits: Images courtesy of Macys.

Design Details

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Realization and Technology: We utilized modern responsive web technologies.
Operation and Interaction: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Project Duration and Location: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Specifications: We developed reponsive web design across different devices.
Keywords: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce