Nour Shourbagy Is Honored with the Bronze A' Design Award for Fruit Bites Dried Fruits Packaging in Packaging Design

Nour Shourbagy acknowledged for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Fruit Bites Dried Fruits Packaging by Nour Shourbagy, designed for Fruit Bites, has been granted the Bronze A' Design Award in the Packaging Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Fruit Bites Dried Fruits Packaging

What's better than a nutritious guilt free snack for your kids? Fruit Bites packaging designs are designed to encourage kids to change their snacking habits and choose to eat natural dried fruits instead of junk snacks. The aim is to empower every parent to change his/her child's snacking pattern. The challenge is to design characters that reflect fruits benefits that children can easily understand and relate to as something cool and healthy. Mango plays a major role in skin health. Banana helps you maintain normal vision. Apple is Good for your memory & concentration.

About Nour Shourbagy

Nour is a freelance Art Director & Graphic Designer based in Dubai & Cairo. Before moving to Saudi Arabia Nour used to hold a senior designer position at Alep studio in Cairo & Istanbul. She graduated with highest honors from the German university in Cairo, where she studied graphic design. She moved to Berlin to finish her pre masters project in 2018. She specializes in both branding and art direction with particular interest in typography, editorial design, packaging and textile design.

Award Record

With this recognition, Nour Shourbagy is a winner of 1 A' Design Award.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/93428
A' Design Award Page: https://competition.adesignaward.com/93428
Media Showcase: https://www.designnewsroom.com/!93428
Laureate Profile: https://dezigners.org/d/260291
Further Information from the Laureate: http://shorturl.at/rRSZ2

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Fruit Bites Dried Fruits Packaging
Function: Dried Fruits Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Lavender, Peru, Goldenrod, Firebrick and Silver
Images: 5
Client: Fruit Bites

The Recognition

Laureate: Nour Shourbagy
Country: Egypt
Recognition: Bronze A' Design Award
Edition: 2019 - 2020
Design ID: #93428

Design Details

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks. The mission was to empower parents to change their kids snacking habits.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy. Challenge: to design characters that reflect fruit benefits that children can relate to. Mango: Plays a major role in skin health it gives a glow to your skin. Banana: Helps you maintain normal vision and improves your vision at night. Apple: Good for your memory & concentration.
Realization and Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Operation and Interaction: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.
Project Duration and Location: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Specifications: Width 90 mm x 45 Depth x Height 140 mm
Keywords: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters