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Press Release

DesignNewswire · COMO, Italy ·

Read Life Cultural Space by Tina Sheng Wins the Golden A' Design Award in Interior Space and Exhibition Design

Tina Sheng acknowledged for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ Read Life Cultural Space by Tina Sheng, designed for Beijing Serendipper Space Design Co.ltd, has been granted the Golden A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Golden A' Design Award Means

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Regarding Read Life Cultural Space

Read Life is a shared cultural space designed for public reading. The project covers 815 square meters on two floors. The first floor holds the main reading area, a bread shop, a small supermarket and a cafe. Floor-to-ceiling display cabinets near the entrance carry plants, which add indoor greenery and help purify the air. Tall book walls define the character of the reading area. The second floor surrounds the open central space and contains an art gallery and a children's play area. The design connects books and people and supports the exchange of knowledge.

About Tina Sheng

Beijing Serendipper Space Design Co., Ltd., is a diversified international design company, space design, furniture design, and custom furniture based. Serendipper presented in each work behind all the personalized design, elegant taste creative, demanding spatial planning and close collaboration between the team and other aspects of composition. Company specializing in the design services: hotel clubs, restaurants and bars, high-end residential, showroom, commercial space and office space, with innovative design concepts, for customers to create a superior space and value.

Award Record

With this recognition, Tina Sheng is a winner of 4 A' Design Awards. The awards span the editions from 2017 - 2018 to 2019 - 2020 of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Read Life Cultural Space
Function
Cultural Space
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Dim Gray, Silver, Gray, Dark Gray and Dark Olive Green
Images
5
Client
Beijing Serendipper Space Design Co.ltd

The Recognition

Laureate
Tina Sheng
Country
China
Recognition
Golden A' Design Award
Edition
2019 - 2020
Design ID
#93239

Design Details

Unique Properties
Symbiosis has been one of the common relationships between the biological world and human society, enlightening the design of public reading space as well. In this shared space, people rest, read and cogitate. This is also a space where people enjoy a moment of calm, have a cup of coffee, and savor food. The design of shared space carries out the multiple functions and the diversified developments of space, and progressively becomes the crucial strength promoting the social developments.
Inspiration
Life concerns more on the pursuit of spirit. We should be grateful and contribute to the society with the limited resources and conditions. This is the intent of design, making reading communal and making life universal.
Challenge
The 2nd floor surrounding the tall indoor space has the art gallery and children’s play area, where the capacious environment is comfy for playing and reading activities. Staying in the tall and open space, people have the different experiences of reading and life. This is the space not only connects books and people, also enhance the communications of knowledge and life among people.
Realization and Technology
The 1st floor is the composite space encompassing the main reading area, the bread shop, the small supermarket, the café, etc. Alongside the building entrance, the floor-to-ceiling display cabinets adorned with plants on the vertical scale unite the organic, indoor greening, air purifying functions, etc. that correspond to the concept of interior design.
Operation and Interaction
The towering cabinets disclose the magnificent momentum. The design of book walls fascinatingly resembles the movie scene in “Roman Holiday,” in which the actress Audrey Hepburn first met the actor. The space characters are distinct from the general impression to a reading area. The café, behind the reading area, is embellished with the sufficient daylight and the elegant colors and adornments consistently conformed to the main design skills. The stair lighting, from the 1st to 2nd floor, is gorgeous.
Project Duration and Location
The project finished in October 2018, locates in Henan, China.
Specifications
The property is 815 square meters.
Keywords
Books, Shared space, cafe, multifunction, art

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