Press Release
Bronze A' Design Award in Interior Space and Exhibition Design Goes to The Reflection of Light Office by Panteha Asgharzade
Panteha Asgharzade recognized for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ The Reflection of Light Office by Panteha Asgharzade, designed for Allied Consolidated, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding The Reflection of Light Office
The Reflection of Light is an office interior created inside a renovated old building with an area of 230 square meters. Numerous existing columns were concealed behind wall panels, so an even and consistent wall was formed in each space. The rooms are arranged so that managers and related staff remain in contact within a transparent and intimate environment. Walls are covered with colored crystal glass, and glass partitions separate the rooms so that natural light reaches every space. Geopolymer concrete, green concrete and waste water management were applied.
Award Record
This recognition makes Panteha Asgharzade a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/93174
- A' Design Award Page: https://competition.adesignaward.com/93174
- Media Showcase: https://www.designnewsroom.com/!93174
- Laureate Profile: https://dezigners.org/d/259283
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Reflection of Light Office
- Function
- Office
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dim Gray, Dark Gray, Gray, Rosy Brown and Dark Slate Gray
- Images
- 5
- Client
- Allied Consolidated
The Recognition
- Laureate
- Panteha Asgharzade
- Country
- Belgium
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #93174
Credits
- Team
- Pantea Asgharzadeh, Anahita Asgharzadeh, Hasan dehghanpour and meysam Mohamadpour
- Image Credits
- Image #1,2,3,4,5: Mohammad Hassan Ettefagh, 2019. Illustrator : Saeed Shahdadfar
Design Details
- Unique Properties
- The main concern of this project was to solve the dilemma of columns and unused spaces between these columns, which were covered with wall panels. Eventually an efficient and consistent wall was created for each space. The next important issue was the design of the communication between the internal managers of the company, where the rooms were designed and put together so that the related staff would stay in touch and be in a completely transparent and intimate environment.
- Inspiration
- The design of this unit has always been a matter of simplicity and readability. All walls are covered with colored crystal glass to allow individual images of the project walls to be viewed as soon as they are in space. Another important thing for us was that all spaces had natural light, so glass partitions were used to separate the rooms.
- Research
- The method facilitates design through an iterative process drawing on different knowledge, as to design while considering different aspects of architectural design such as function, structure, light and acoustic. These aspects are continuously considered for the office. The method consists of five phases: 1) Problem or idea phase 2) Analysis 3) sketching 4) synthesis 5) presentation. Where the work between the different phases happens iteratively.
- Challenge
- Designing the plan was a challenge because of the many columns in the building and the effort to hide them and to have the office with the right light.
- Realization and Technology
- Geo polymer concrete , Waste water management , Green concrete
- Operation and Interaction
- The office is a renovation of an old building. Access to all the spaces and their proper layout was the most challenging part of the design due to the limited area of the building.
- Project Duration and Location
- The project started in june 2019 in tehran and finished in september 2019.
- Keywords
- Culture , Green material
