Press Release
Platinum A' Design Award in Fine Arts and Art Installation Design Goes to Superegg Sculpture Installation by Jaco Roeloffs
Jaco Roeloffs recognized for fine arts and art installation design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Superegg Sculpture Installation by Jaco Roeloffs has been granted the Platinum A' Design Award in the Fine Arts and Art Installation Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Platinum A' Design Award Explained
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
About Superegg Sculpture Installation
Superegg represents the rapid multiplying of single use coffee capsules, which symbolises human convenience and its impact on the environment. Appearing levitated above ground, the textured geometric superegg shape, as documented by mathematician Gabriel Lame, is dotted with random discarded coffee capsules arranged into perfect lines. The visceral experience engages the viewer from all angles and distances. Over 3000 capsules were collected via a call to action on social media and the local community. Superegg allows the viewer to peruse waste and encourages new recycling habits.
About Jaco Roeloffs
I am a Dutch South African sculptor based in Brisbane, Australia. I work with modern materials and technology to show the beauty of our planet. My speciality is interpretation and new perspectives on subjects and nature. Using old and new materials combined with modern tools and machines.
Award Record
With this recognition, Jaco Roeloffs is a winner of 1 A' Design Award.
About the A' Fine Arts and Art Installation Design Award
The A' Fine-Art Design Award is an international fine-art design competition recognizing best fine-art works by leading fine-art artists and creators worldwide. The competition is organized within the A' Design Award & Competition and is open to artists, painters, sculptors and ceramicists from all countries. Entries typically include sculptures, paintings, installations, photographs, drawings and mixed media works. Awarded art designs are published at https://dezigners.org/design-category/fine-art
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/92317
- A' Design Award Page: https://competition.adesignaward.com/92317
- Media Showcase: https://www.designnewsroom.com/!92317
- Laureate Profile: https://dezigners.org/d/238758
- Further Information from the Laureate: http://bit.ly/2oImETO
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Superegg Sculpture Installation
- Function
- Sculpture Installation
- Category
- Fine Arts and Art Installation Design
- Discipline
- Communication Design
- Industry
- Arts
- Colors
- Gray, Light Gray, Dim Gray, Light Steel Blue and Dark Gray
- Images
- 5
The Recognition
- Laureate
- Jaco Roeloffs
- Country
- Australia
- Recognition
- Platinum A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #92317
Credits
- Team
- Andrew Strelnikov
- Image Credits
- Photographer Lexi Spooner, Variations, 2019 Optional; Photographer Lexi Spooner, 2019 Optional; Photographer Lee Burrows, 2019
Design Details
- Unique Properties
- Modern consumer product packaging can be irresponsible to nature and the human connection with it. This sculpture reveals the beauty and harmonious co-existence of humans and nature, made possible by thought-provoking art. Combining the core elements of art, the levitated Superegg creates a visceral experience that engages the viewer from all angles and distances. The ability to experience feelings and change perspectives through art, unites people, which is reflected in the sculpture image.
- Inspiration
- The sculpture represents the rapid multiplying of single use coffee capsules, which symbolises human convenience and its impact on our environment. At the heart of the object is the geometric 'superegg' shape, combined with the capsules, it presents the contributions of hundreds of coffee consumers. The capsules are arranged into a new pattern, from random to perfectly spaced lines. This gives a new perspective and the opportunity to peruse our waste and lead us to rethink our recycling habits.
- Research
- Design research and development was carried out according to the author's observation of consumer behaviour and studies on the resultant impact of waste on our environment. Crowd-sourcing the main material for the sculpture installation (used coffee capsules) helped create an intriguing story of community involvement and care for the environment. The colours, shape and texture, interacting with each other in the context of the sculpture form, assisted in realising the vision of the artist.
- Challenge
- Creating and upscaling a superegg as documented in mathematics theory by French mathematician Gabriel Lame in the 19th century was a challenge. We first modelled the shape in 3D CAD space and converted it to 2D in order to use flat materials like plywood and aluminium sheet. Nine CNC cut plywood 'wheels' dictate the various horizontal extremities, are spread vertically along critically precise points on the core shaft ensuring the shape is true to its design parameters.
- Realization and Technology
- The support structure is made of aluminium, steel and plywood. The cylindrical core has 9 plywood 'wheels' cut and spaced precisely to form an exact superegg. The exterior is formed with 64 aluminium strips bent and rolled to match a 'Lame curve'. LED strips illuminate the sculpture from inside out. 3000 aluminium coffee capsules were collected via a call to action on social media and the local community. Capsules were cleaned and dents removed, then spaced accurately and glued on the surface.
- Operation and Interaction
- The sculpture serves as a visual, textured art object, with the intention of being viewed up close, or from a greater distance. Invited into serene space created by the form, line and texture, there are no defined viewing angles, encouraging the viewer to make their own discoveries. Appearing levitated above ground, the installation represents the contradiction of disorganised consumer product packaging rearranged in perfectly spaced lines, allowing for the beauty and randomness to be revealed.
- Project Duration and Location
- The project started in May 2019 in Brisbane, and finished and exhibited in September 2019 at SWELL Sculpture Festival on The Gold Coast, Australia.
- Specifications
- Dimensions, mm: 2038 high x 1463 diameter. Weight: 350kg. The bulk of the weight is concentrated in the base and centre core that gives stability. The art installation consists of 4 main parts (base, large and small wheels, aluminium strips), which facilitates the transportation of the structure and its assembling at exhibitions. Installation packaging and storage is a custom built crate with 4 panels that protects against bumps and scratches.
- Keywords
- Superegg, installation, art-installation, sculpture, recycling, consumer products, coffee, life, feelings, earth
