Skip to content

Press Release

DesignNewswire · COMO, Italy ·

Homa Dual Purpose Ring by Mehdi Moazzen Wins the Silver A' Design Award in Jewelry Design

Mehdi Moazzen acknowledged for jewelry design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Jewelry Design category for Homa Dual Purpose Ring by Mehdi Moazzen, designed for Moazzen Gallery. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Homa Dual Purpose Ring

Homa is a dual purpose ring that can also be worn as a necklace. The piece is made of 18K gold and set with synthetic blue ruby. The inner ring is elastic, so the ring can be adjusted to the size of the wearer's finger. A rail mechanism, based on train wheels, allows the ring to be changed into a necklace. A simple lock beneath the piece holds the form in place when the ring is worn on the finger. The design gives the wearer the choice of function and a direct interaction with the object. The name Homa refers to the bird of bliss in Persian literature.

About Mehdi Moazzen

Mehdi Moazzen (born September 9, 1979) is an Iranian talented and enthusiastic designer and artist and also the founder of “Moazzen Gallery”. He is eager to continue and extend his job in jewelry making also Persian painting, especially in traditional Iranian styles. Mehdi Moazzen has held several exhibitions and fairs in Iran, in mythological fields, to make the society familiar with traditional and mythological concept, more. He has managed several private jewelry workshops in Sari, Iran, since 1998.

Award Record

This recognition makes Mehdi Moazzen a winner of 2 A' Design Awards. The awards were granted between the 2017 - 2018 and the 2019 - 2020 editions of the A' Design Award & Competition.

About the A' Jewelry Design Award

The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. It is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Typical entries include rings, necklaces, bracelets, earrings, brooches and pendants. The awarded jewelry designs are published at https://dezigners.org/design-category/jewelry

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project
Homa Dual Purpose Ring
Function
Dual Purpose Ring
Category
Jewelry Design
Discipline
Fashion Design
Industry
Luxury and Fashion
Colors
Rosy Brown, Peru, Light Gray, Silver and Dark Khaki
Images
5
Client
Moazzen Gallery

The Recognition

Laureate
Mehdi Moazzen
Country
Iran
Recognition
Silver A' Design Award
Edition
2019 - 2020
Design ID
#92274

Credits

Image Credits
Photographer Mahtab Mozayan, Homa, 2019; Photographer Mahtab Mozayan, Homa, 2019 Video Credits: Mahtab Mozayan, Homa, 2019

Design Details

Unique Properties
This dual purpose piece changes from a ring to a necklace. It gives its user the option of choosing the function. Due to the fact that the user per se is involved with the piece, a more desirably optimized feeling will be generated within her. Since the inner ring is elastic, it can be adjusted based on the size of user’s finger. A rail mechanism, based on train wheels, is devised to turn the ring to a necklace. A simple lock has been utilized beneath the piece to be fixed.
Inspiration
Linguistically speaking, the word Homa consists of two Avestan words, Hu and Maya. In Avestan language, Hu means The Creator, and Maya means the Prime Material of Everything. Thus, the name Homa means the Creator of the Universe. Homa has quite a significant status in Persian literature. In the works of many poets, Homa is the Bird of Bliss and Felicity. In Persian literature, it is the symbol of splendor and magnificence and the sign of a good omen.
Research
The Homa has a special role in Persian Miniature and Mythology used as a symbol of beauty and grace, in current design. This piece is designed to be a practical dual purpose artwork, changing from a ring to a necklace. Since the inner ring is elastic, it can be adjusted based on the size of user’s finger. A rail mechanism, based on train wheels, is devised to turn the ring to a necklace.
Challenge
The hardest part of design of this artwork was to design this piece to be a practical dual-purpose artwork. Choosing a rail mechanism, based on train wheels, to turn the ring to a necklace was a creative part of design. Moreover, making the changeable and moveable part of ring just by hand, not by special machine, was too difficult.
Realization and Technology
The material that was used in Homa ring is 18K gold as well as synthetic and atomic blue ruby.
Operation and Interaction
It has better operation when it is used as a ring.
Project Duration and Location
The project started in July 2019 in Sari and finished in September 2019. Note, the physical making of Homa toke long 6 hours.
Specifications
Dimensions is 33 mm x 36 mm x 33 mm. weight is 21.780 gram. Using inner elastic ring to be adjusted based on the size of user’s finger. Using rail mechanism to be changeable from the ring to a necklace.
Keywords
Ring, Necklace, Dual purpose, Gold, Jewelry

Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Nominate