Press Release
Feili Yundi Sales Center by Puhui Design Wins the Golden A' Design Award in Interior Space and Exhibition Design
Puhui Design honored for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Feili Yundi Sales Center by Puhui Design has been granted the Golden A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding Feili Yundi Sales Center
Feili Yundi is a sales center located next to Tianjin Lake in Taicang, China. The three-story building stands on sloping land and is planned to serve later as a community activity center. The interior follows a green concept, so the function of the space was changed without any demolition. A long-span structure and a continuous arc blur the relation between the floors and increase the sense of layering. Art paint and colored terrazzo cover the curved surfaces. Abstract elements give the sales center a calm and open character.
About Puhui Design
Founded in 2016 and based in Shanghai, Puhui Design specializes in international top-level branding and high-end interior design and art design services. The team pursued the platonic-style sublime, mathematic laws, philosophy thoughts, and the sense of harmony created by coordinated emotions. In Feili Yundi Sales Center project，Puhui Design has cooperated with MOD, which is a shanghai based interior practiced formed by more than 60 promising young professional designers.
Award Record
Puhui Design is a winner of 1 A' Design Award, including this recognition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/92021
- A' Design Award Page: https://competition.adesignaward.com/92021
- Media Showcase: https://www.designnewsroom.com/!92021
- Laureate Profile: https://dezigners.org/d/259384
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Feili Yundi Sales Center
- Function
- Sales Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Gray, Gray, Silver, Dim Gray and Lavender
- Images
- 5
The Recognition
- Laureate
- Puhui Design
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #92021
Credits
- Team
- Feng Weimo，Huang Hua，Guo Huiping，Cui Shuhuan，Yu Qiuyuan，Wu Meng，Wang Hao and Peng Yuqiao, Yin Zhichao, Li Cui
Design Details
- Unique Properties
- The design takes full advantage of the large-spanned modern structure and the endless loop of arc to fuzz the floor relations visually and to promote the space layering and memory point. The coherent shape is the core of space, in which the spatial experience and functional demands are integrated to create a unique and high-quality space.
- Inspiration
- Inspired by the infinite possibilities of life, the sales center adopts limited abstract elements to express the infinite longing and possibilities in the future.
- Research
- Located next to Tianjin Lake in Taicang City, the project is a three-story building on a sloping land. It was used as a sales center in the early stage and a community activity center in the future. Following the design concept of green and environmental protection, the function of space has been changed without any demolition. Different from typical sales office, it has more aesthetic meaning and living phylisophy.
- Challenge
- The challenges of the project are how to break through the traditional sales space in the limited space and how to deal with the relationship between the height and void structure. The designers took advantage of long-span structures to blur the connection of floors, thus achieving the desired effect to a certain extent. The main challenge in construction lies in the production of shaped metal. Through continuous research and development on-site, new construction process is finally determined to achieve the current effect.
- Realization and Technology
- The main materials used in this project are art paint and colored terrazzo. The material choices throughout the sales center are made with the curved surface shape and their artistic and spatial atmosphere.
- Operation and Interaction
- Based on the modern architectural style of the sales office, the interior is designed to create a high-quality and contextual experience. The designer jumped out of the traditional style and created a new experience in the space structure. Through careful placement of art installations, the designer followed the clear flow of space and used materials and colors to build an immersive environmentalism experience pavilion. The project is a return to truth and a benefit Journey.
- Project Duration and Location
- The project was designed in January 2019, and finished in July 2019 in Taicang, Jiangsu, China.
- Specifications
- Through infinite loop of space, the design use abstract elements to give people the best pace experience. The long-span structure blurred the overlapping space relationship, and the possibility of space symbolizes the infinite change and infinite hope in life.
- Keywords
- sales center, interior, modern, curved, environment protection
