Press Release
Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Sincha-Man Corporate Identity by Donggyun Kang
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Donggyun Kang for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Sincha-Man Corporate Identity by Donggyun Kang, designed for Sinchaman. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Sincha-Man Corporate Identity
Sincha-Man is a corporate identity program created for a small car lease and rental service. The identity is built around a hero character, because heroes are widely recognized by their symbols. Illustrations, icons, symbols and typography drawn in cool blue lines express honesty, trust and speed. A motif suggesting a hero halo supports the theme. The same elements are applied consistently across online and offline media. The identity aims to give the new brand strong recognition and a favorable impression in a crowded market.
About Donggyun Kang
Beyond the beauty-seeking design, I want to find the value that clients are looking for and include in the design. The mission to realize the creative value that has the core value is my core value. As a creative partner, I want to convey the value of the brand to the world.
Award Record
This recognition makes Donggyun Kang a winner of 3 A' Design Awards. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/91597
- A' Design Award Page: https://competition.adesignaward.com/91597
- Media Showcase: https://www.designnewsroom.com/!91597
- Laureate Profile: https://dezigners.org/d/255577
- Further Information from the Laureate: http://bit.ly/39MWFgY
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Sincha-Man Corporate Identity
- Function
- Corporate Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Royal Blue, Dark Slate Gray, Midnight Blue and Dark Slate Blue
- Images
- 5
- Client
- Sinchaman
The Recognition
- Laureate
- Donggyun Kang
- Country
- Republic of Korea
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #91597
Credits
- Team
- Yangji Kim, Saea Kang, Jeesun Yim, Heejin Um, Habin Ku, Inhwa Song and Yumin Kim
Design Details
- Unique Properties
- Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
- Inspiration
- Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
- Research
- We need to convey the strong image to enter the competitive market. Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression.
- Challenge
- The brand Sinchaman understands difficulties customers suffer and the situation of the market, and it deduces tone and manner that leads the brand to resolve them.
- Realization and Technology
- Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
- Operation and Interaction
- Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
- Project Duration and Location
- The project started in December 2018 and finished in March 2019 in Republic of Korea.
- Specifications
- Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
- Keywords
- Sinchaman, CI, BI, Corporate Identity, Brand Identity
