Press Release
Milwaukee Redstick Digital Level by Tactile and Milwaukee Tool Design Teams Receives the Platinum A' Design Award in Hardware, Power and Hand Tools Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Tactile and Milwaukee Tool Design Teams of Tactile for hardware, power and hand tools design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Milwaukee Redstick Digital Level by Tactile and Milwaukee Tool Design Teams of Tactile has been granted the Platinum A' Design Award in the Hardware, Power and Hand Tools Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Platinum A' Design Award
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Regarding Milwaukee Redstick Digital Level
Milwaukee Redstick is a digital level for professional construction work. Milwaukee Redstick is one of the first mainstream box levels to use only digital feedback, without spirit vials. Measurements appear on a high-resolution circular display that can be read from the side and from the top, using numeric, color graphic and audio output. The stated accuracy reaches three one-hundredths of a degree. Angle, percent, inch per foot and millimeter per meter modes can be selected, and the sensitivity of each mode can be adjusted. Rechargeable batteries supply the power.
About Tactile
Tactile is a high-touch product and UX design firm. We believe great tools cultivate meaningful experiences that can improve our working and living conditions. And we’re guided by the principle that functional should also be beautiful and enjoyable.
Award Record
Tactile and Milwaukee Tool Design Teams of Tactile is a winner of 1 A' Design Award, including this recognition.
About the A' Hardware, Power and Hand Tools Design Award
The A' Hardware Design Award is an international hardware design competition recognizing good hardware designs by best hardware designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to hardware designers, power tool designers, hand tool designers and industrial design studios from all countries. Typical entries include drills, saws, hammers, wrenches, screwdrivers and pliers. The awarded hardware designs are published at https://dezigners.org/design-category/hardware
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/91365
- A' Design Award Page: https://competition.adesignaward.com/91365
- Media Showcase: https://www.designnewsroom.com/!91365
- Laureate Profile: https://dezigners.org/d/258553
- Further Information from the Laureate: https://tactileinc.com/work/milwaukee-redstick-digital-level
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Milwaukee Redstick Digital Level
- Function
- Digital Level
- Category
- Hardware, Power and Hand Tools Design
- Discipline
- Industrial Design
- Industry
- Manufacturing
- Colors
- Black, Dark Slate Gray, Brown, Firebrick and Maroon
- Images
- 5
The Recognition
- Laureate
- Tactile and Milwaukee Tool Design Teams
- Country
- United States of America
- Brand
- Tactile
- Recognition
- Platinum A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #91365
Credits
- Team
- Tactile Design Team and Milwaukee Tools Design Group
- Image Credits
- Designer, Milwaukee REDSTICK Digital Level, 2019; Manufacturer, Milwaukee REDSTICK Digital Level, 2018
Design Details
- Unique Properties
- The Milwaukee Redstick Digital Level is one of the first mainstream box level products to have only digital feedback (no ‘spirit vials’). Featuring an innovative and user-friendly interface, the Redstick digital levels are the most accurate levels on the market. The circular display is well designed, super easy to read, and can be read from the side and the top.
- Inspiration
- Today’s digital box levels are built with the same segmented display design that the very first digital levels were built with decades ago; there’s been no overwhelming change to the technology. Each pixel is burned into the phosphor-based electronic display and can’t shift or deviate, jumping from one measurement to the next. This makes it difficult for users to get a proper read of the measurement depending on the direction they’re viewing the level.
- Research
- Throughout the project we built multiple prototypes at varying fidelities to test and prove out the concept. We had the opportunity to join Milwaukee on the job site for user testing with the professionals they build tools for. These opportunities allowed for greater insight into the design space and eventually validation of our design. Continued support for Milwaukee throughout development and up on to launch ensured the best quality product reaches the hands of their customers.
- Challenge
- It was a major leap forward in choosing an all-digital system and leaving the traditional spirit vial level behind. However, going from analog to digital came with its own challenges, such as power consumption. Ensuring the new digital levels could keep up with its analog counterpart meant exploring creative solutions to reduce power consumption through input via sensors and gestures.
- Realization and Technology
- The Redstick Digital Level uses Milwaukee’s latest measurement technology, offering accuracy up to three one-hundredths of a degree. Pinpoint provides precision measurement features that can be easily read-out through numeric, graphic color and audio information on a high-resolution circular display. Powered by redlithium usb batteries, Redstick Digital Level is completely rechargeable.
- Operation and Interaction
- Pinpoint measurement technology offers new capabilities that further simplify dialing in measurements on the jobsite, such as a unique pin mode. This mode is an advancement on the ‘hold’ function found on other digital levels. However, instead of ‘taring’ out the level at a given measurement, this pin mode allows users to lock in exact measurements, clearly guiding them towards their measurement through advanced readouts.
- Project Duration and Location
- The project was designed in February 2018 in Seattle, Washington, USA and was produced in February 2019 in Milwaukee, Wisconsin, USA.
- Specifications
- Milwaukee Redstick Digital Levels use Milwaukee's trademarked Pinpoint Measurement Technology. The Pinpoint high-resolution screen and advanced electronics allow users to view and interact with measurements that follow the screen movement a full 360 degrees. Users also can select how they want those measurements displayed. Once a mode is selected (Angle, Percent, in/ft, or mm/m), users then have the option to change the sensitivity of the mode selected.
- Keywords
- User Interface Design, User Experience Design, Interaction Design, Milwaukee Redstick Digital Level, Tactile Inc.
