Press Release
Elegant Curve Showroom by Alen Lo Wins the Silver A' Design Award in Interior Space and Exhibition Design
Alen Lo honored for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Elegant Curve Showroom by Alen Lo, designed for Dreamer Interior Design, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Elegant Curve Showroom
Elegant Curve is a showroom interior design completed in Taiwan. Arc belts extend upward along the walls and connect the first floor with the second floor. Each smooth arc carries a light belt on one side and inlaid titanium on the other, creating a contrast between warmth and precision. A large marble wall forms the main feature and resembles a waterfall. On the second floor, a diamond cut ceiling rests above the arcs, and the product display is combined with the concept of a house, so goods are presented within a complete living space.
About Alen Lo
Fang Ming Lo is an interior designer specializing in custom luxury residential spaces, recognized for elevating interior architecture to international hospitality standards. His design practice focuses on three direct principles: deep user insight, personalized aesthetic transformation, and harmony with the environment. Rejecting generic style labels, Lo translates each requirements into functional layouts tailored to their specific lifestyle. To ensure engineering excellence, he incorporates premium finishes, European crystals, and refined mirror details. His work prioritizes structural precision and material layering, delivering enduring comfort and a peaceful residential experience.
Award Record
Alen Lo is a winner of 5 A' Design Awards, including this recognition. The awards were granted between the 2017 - 2018 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/91257
- A' Design Award Page: https://competition.adesignaward.com/91257
- Media Showcase: https://www.designnewsroom.com/!91257
- Laureate Profile: https://dezigners.org/d/203494
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Elegant Curve Showroom
- Function
- Showroom
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Silver, Dim Gray, Gray, Dark Gray and Dark Olive Green
- Images
- 5
- Client
- Dreamer Interior Design
The Recognition
- Laureate
- Alen Lo
- Country
- Taiwan (China)
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #91257
Design Details
- Unique Properties
- As if breaking the limitation of gravity, the arc belts extending slowly upward visually integrates the lights representing warmth and sensibility and the titanium of technology and rationality, connecting the broad space dimensions with the elegant and exquisite figures and supporting the comfortable and fashionable modern living space tenderly. The designer integrates product display in life and nature, expressing the spirit and meaning of exquisite workmanship and modern fashion of the brand.
- Inspiration
- The extension of the arc belts serve as the shared subject of the different spaces. The visual and flow connection combines the brand spirit and the practicability of elegant life.
- Research
- The elegant arc belts as the transition of the quarter circle connect the first floor and the second floor. On one side is the light belt and on the other side, the inlayed titanium. The excellent technology design techniques are presented. The designer also combines the product display with the concept of a luxurious house so that product display can be introduced to the elegant and fashionable family life.
- Challenge
- How do the designer effectively express the abstract commercial brand image? Besides, product display has to be perfectly integrated with the design techniques and space concept and endows the consumers with the desire and consciousness to explore life. These are the issues worth discussion in the project.
- Realization and Technology
- The elegant arc belts are like water flow, extending upward along the wall. It is as if the transition of the quarter circle connected the first floor and the second floor in flow. On one side of every smooth arc is the light belt and on the other side, the inlayed titanium. The excellent technology design techniques are presented like the spirit the brand expects to express to the consumers. On the second floor, the product display is combined with the concept of a luxurious house to shape the complete and beautiful living space. In this way, product display can be introduced to the elegant and fashionable family life in various forms.
- Project Duration and Location
- The project started in Jan. 2019 and finished in August 2019 in Taiwan.
- Specifications
- The huge main wall of the marble collage looks like a waterfall pouring down, shaping consumers first impression on the brand, elegant, fashionable, and natural. The decoration of lights and metal is inlayed in every arch to create the rich contrast of emotional warmth and rational exquisiteness. On the second floor, the diamond cut ceiling serves as a metaphor for the luxurious texture in life, which is tenderly supported by the elegant arc. The comfortable and fashionable boutique life is put on fashionably on the air stage.
- Keywords
- Interior, Design, showroom
