Press Release
Feira do Alvarinho Advertising Campaign by Fabio Alves Receives the Silver A' Design Award in Advertising, Marketing and Communication Design
Fabio Alves of MarkaBranka recognized for advertising, marketing and communication design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Feira do Alvarinho Advertising Campaign by Fabio Alves of MarkaBranka has been granted the Silver A' Design Award in the Advertising, Marketing and Communication Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Feira do Alvarinho Advertising Campaign
Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal. To communicate the event, it was created an ancient and fictional kingdom. With own name and civilization, The Kingdom of Alvarinho, designated so because Moncao is known as the cradle of Alvarinho wine, was inspired in the real history, places, iconic people and legends of Moncao. The biggest challenge of this project was to carry the real story of the territory into the character design.
About Fabio Alves
MarkaBranka is a Portuguese Creative Agency, founded by Fábio Alves & Márcio da Rocha in 2016, that moves from the Thought to the Action, with Creativity, Strategy and Communication, offering services in graphic design, illustration, advertising, webdesign, and art direction. With a particular self-identity and made up of round headed people, so thoughts can change direction, MarkaBranka shows a willingness and attitude of not depending on a name to create a good project. For example: Feira do Alvarinho de Monção - The biggest Wine Party in Portugal; GlammFire - Exclusive Fireplaces; Adega de Monção.
About MarkaBranka
MarkaBranka is a Creative Agency, founded by Fábio Alves & Márcio da Rocha in 2016, that moves from the Thought to the Action, with Creativity, Strategy and Communication.
Award Record
This recognition makes Fabio Alves of MarkaBranka a winner of 1 A' Design Award.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. It is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Typical entries include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. The awarded advertising designs are published at https://dezigners.org/design-category/advertising
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/91133
- A' Design Award Page: https://competition.adesignaward.com/91133
- Media Showcase: https://www.designnewsroom.com/!91133
- Laureate Profile: https://dezigners.org/d/257468
- Further Information from the Laureate: http://bit.ly/2lF8CR8
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Feira do Alvarinho Advertising Campaign
- Function
- Advertising Campaign
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Gold, Dark Green, Sandy Brown, Khaki and Medium Sea Green
- Images
- 5
The Recognition
- Laureate
- Fabio Alves
- Country
- Portugal
- Brand
- MarkaBranka
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #91133
Credits
- Team
- Marcio da Rocha and Rafael Pereira
- Image Credits
- MarkaBranka, 2019
Design Details
- Unique Properties
- With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
- Inspiration
- Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
- Research
- Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
- Challenge
- The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
- Realization and Technology
- Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
- Operation and Interaction
- Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
- Project Duration and Location
- From February to July 2019, in Moncao, Portugal.
- Specifications
- Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
- Keywords
- Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
