Press Release
Spring Soft Decoration Showroom by Pengfeng Zhang Wins the Bronze A' Design Award in Interior Space and Exhibition Design
Pengfeng Zhang honored for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Spring Soft Decoration Showroom by Pengfeng Zhang, designed for He-Design, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Spring Soft Decoration Showroom
Spring is a soft decoration showroom created to display fabrics, wallpapers and home accessories. The interior combines several shades of green with interlaced white elements. Two white ellipsoids and three cylinders are placed across the room, connecting and dividing the areas, and the ellipsoids also provide storage. White curtains can be folded or unfolded to hide or reveal wallpapers. A gradient green arcade reaches a height of 3.2 meters. Samples are sorted in cabinets, so visitors can compare and select materials easily.
About Pengfeng Zhang
Established in 2006, HE-DESIGN (formerly PHONSOM DESIGN) is managed by its founder, independent designer Mr. Zhang Pengfeng. Focusing on the nature of design, the designer upholds a people-oriented, direct and pure design philosophy to portray natural esthetics of life. It does not trumpet beauty in forms deliberately created but completeness and harmony of works through the combination of diversification and innovation as well as persistence and breakthroughs in projects.
Award Record
This recognition makes Pengfeng Zhang a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/90979
- A' Design Award Page: https://competition.adesignaward.com/90979
- Media Showcase: https://www.designnewsroom.com/!90979
- Laureate Profile: https://dezigners.org/d/257601
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Spring Soft Decoration Showroom
- Function
- Soft Decoration Showroom
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Dark Slate Gray, Dim Gray and Gray
- Images
- 5
- Client
- He-Design
The Recognition
- Laureate
- Pengfeng Zhang
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #90979
Design Details
- Unique Properties
- Multiple shades of green with different textures and interlaced white elements complement each other. Two white ellipsoids and three cylinders are randomly scattered in the room, connecting yet dividing different areas. Ellipsoids include a surprising storage function. White snake-shaped curtains can be folded or unfolded to hide or reveal wallpapers and other hard decorations. The mural of jungle also weaves into the elements of soft decoration. All materials are put together in the cabinet for daily sorting and classification to give clients an intuitive and improved experience of sample selection.
- Inspiration
- Themed on the conception of spring to interpret green life in modern design. The designer matches fabric decoration with furniture and life scenes, to convey cultural connotations of a blossoming spring beaming with vigor and vitality in unique arrangements for the soft decoration outfit. The whole space, well-arranged yet still in a pleasant ambience of leisure and ease, coveys the concept and verve of nature and home art. After all, spring is everywhere.
- Research
- For inhabitants pursuing an aesthetic life, soft decoration is no longer just one of the basics for living space but a kind of visual art with spiritual connotations interpreted by spatial layouts. The soft decoration showroom, a solution provider for fabric decoration and home design, focuses on conceptions behind products and their infectious empathy for inhabitants in particular.
- Challenge
- The sequentially gradient green arcade, its natural color transition from dark green to pale green on aluminum lines and arches in array with dramatic visual impacts of spatial tension. The white pipe installation below ceiling casually stretches out to different areas like a ribbon, and even through walls, reflecting linear and non-linear thinking in reality and injecting elements of dynamics into the whole space.
- Realization and Technology
- Arched windows made of imitation copper stainless steel, with semi-permeability from the exhibition area to the sample area, connect indoor and outdoor space while blocking interior views to some extent. The bottle-lid-shaped ripple installation over the sofa in the exhibition area vividly generates an intriguing sense of weightlessness.
- Operation and Interaction
- Two white ellipsoids and three cylinders are randomly scattered in the room. The circle of the reception area enjoys certain privacy and uniqueness. Countertops in the sample area are made of green-vein marble, the same material for corridor flooring and echoes with the theme of green life.
- Project Duration and Location
- The project started in February 2019 in QuanZhou and finished in April 2019 in QuanZhou, and was opened for business in QuanZhou in May 2019.
- Specifications
- The overall space dimensions are 16mx7.8mx3m. The sequentially gradient green arcade with a height of 3.2m.
- Keywords
- Soft Decoration, fabric crafts, wallpaper, Interiorism, Design, Interior Space, Showroom.
