Press Release
Silver A' Design Award in Photography and Photo Manipulation Design Goes to U15 Photographic Series by Tiago Marques
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Tiago Marques for photography and photo manipulation design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ U15 Photographic Series by Tiago Marques has been granted the Silver A' Design Award in the Photography and Photo Manipulation Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding U15 Photographic Series
The artists' project takes advantage of the U15 building's features to create an association with natural elements present in the collective imagination. Taking advantage of the building structure and parts of it, as its colors and shapes, they try to evoke more specifics locations like the Chinese Stone Forest, the American Devil Tower, as generic natural icons like waterfalls, rivers, and rocky slopes. To grant a different interpretation in every picture, the artists explore the building through a minimalist approach, using different angles and perspectives.
Award Record
This recognition makes Tiago Marques a winner of 1 A' Design Award.
About the A' Photography and Photo Manipulation Design Award
The A' Photography Design Award is an international photography competition recognizing good photographic creations by best photographers worldwide. The competition is organized within the A' Design Award & Competition and is open to photographers, photojournalists, advertising agencies and digital artists from all countries. Entries typically include portraits, landscapes, still lifes, photojournalism, fashion shots and architectural images. Awarded photography designs are published at https://dezigners.org/design-category/photography
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/90822
- A' Design Award Page: https://competition.adesignaward.com/90822
- Media Showcase: https://www.designnewsroom.com/!90822
- Laureate Profile: https://dezigners.org/d/257463
- Further Information from the Laureate: http://bit.ly/37gHIRW
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- U15 Photographic Series
- Function
- Photographic Series
- Category
- Photography and Photo Manipulation Design
- Discipline
- Communication Design
- Industry
- Arts and Entertainment
- Colors
- Dark Slate Gray, Dim Gray, Black, Gray and Rosy Brown
- Images
- 5
The Recognition
- Laureate
- Tiago Marques
- Country
- Italy
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #90822
Credits
- Team
- Tania De Pascalis
- Image Credits
- Main image: Photographer, Tania De Pascalis, Waterfall 2018; Photographer, Tiago Marques, Mountains 2018; Photographer, Tania De Pascalis, Cortex 2018; Photographer, Tiago Marques, Waves 2018; Photographer, Tiago Marques, Rocky slope 2018
Design Details
- Unique Properties
- The project aims to evoke, from the artists' architecture photographs, elements present in nature. That photographs exploit the U15's aseptic shapes in a sharp relationship with landscape stereotypes present in our subconscious, like waterfalls, mountains, waves, and more. U15 is a photographic series that links two contrasting realities, generating a new vision of the building. Every single frame conveys two different interpretations.
- Inspiration
- The building U15, subject of Tiago and Tania's photographic series, is located in a part of the new district of north Milanofiori, in Milano. Designed by Cino Zucchi Architetti, the structure is in a continuing relationship with the design of the green. The artists inspired by the masterplan idea, take advantage of the shapes, colors, and materials of U15, to develop a photographic concept which wants to combine the building design with traditional nature landscapes.
- Research
- To find the right photographs for the project, Tiago and Tania had created a lot of calls to actions in the social networks. The massive reaction of people helped to define that selection. From the 13.459 interactions, 64% of them came from a target with an age of mid 18 and 35 years old. The results were mostly in accord with the artists' proposals. They also noticed that most of the suggestions to change the comparison came from accounts under 30.
- Challenge
- The major challenge was to show the building from several angles. The pictures should have suggested multiple interpretations. To did it, the artists took several shots, trying to forecast the final result. It was a goal hard to reach because they had to keep focused on the collective imaginary of nature during all the creative processes.
- Realization and Technology
- In this photographic series, they had intentionally overexposed the sky, to focus the attention entirely on the structure and its features. The artists preferred to work during the afternoon, with the highest luminosity, to perform in freehand take advantage of more dynamic frames, keeping a minimalist approach.
- Operation and Interaction
- Working on U15, the artists obtained a lot of different shots, which caused a long selection process. The hardest part was to find photographs that could best fit the idea. They made several pools online to individuate the most intuitive association. To realize this photographic series, they plan to use the lambda chromogenic print technology, keeping a faithful representation of the U15's metallic tones and utilize the same building's materials to frame the prints.
- Project Duration and Location
- The project started on the 14th of April 2018 in Milanofiori. It requested several months of work, including a first selection, associations with natural landscapes, online pools, post-production, the second round of online pools, final selection, and release on our website.
- Specifications
- To achieve the highest dynamic range possible, they opted to work in RAW format. Thanks to that, during the post-production, Tiago and Tania were able to handle shadows, highlights, and sporadic reflections, keeping a well-balanced contrast, without a more invasive file manipulation.
- Keywords
- architecture, architectural photography, photography, cityscape, building, milano, italy, milan, design, futuristic, minimal, minimalism, metal, material, nature, natural, environment, ambient, waterfall, rocky slope, waves, mountains, cortex, relationship, trees, U15
