Press Release
33 and Branding Co., Ltd. Is Honored with the Silver A' Design Award for Songhua River Rice Rice Package in Packaging Design
33 and Branding Co., Ltd. of 33 and Branding acknowledged for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Songhua River Rice Rice Package by 33 and Branding Co., Ltd. of 33 and Branding, designed for Sourceage, has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Songhua River Rice Rice Package
Songhua River Rice, is a high-end rice product under SOURCEAGE Food Group. As the traditional Chinese festival - the Spring Festival approaching, they design through a beautifully packaged rice product as gifts to customers of the Spring Festival gifts, so the overall design needs to echo the festive atmosphere of the Spring Festival, highlighting the traditional Chinese cultural elements and auspicious good meaning.
About 33 and Branding Co., Ltd.
33 and brand is a creative experience of marketing and visual arts to create brand companies. They provide a full range of brand services for many companies with aesthetic needs, and constantly explore unique and interesting creative experience. Each of their employees has rich experience. Their business involves traditional creativity, brand strategy and design, digital multimedia interaction, mobile / social marketing, etc.
About 33 and Branding
33 and branding is a brand experience marketing company that is driven by creativity and visual to create a brand. Design for good. To provide a full range of services for many brand companies with aesthetic needs, committed to constantly explore unique a
Award Record
33 and Branding Co., Ltd. of 33 and Branding is a winner of 2 A' Design Awards, including this recognition. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/89941
- A' Design Award Page: https://competition.adesignaward.com/89941
- Media Showcase: https://www.designnewsroom.com/!89941
- Laureate Profile: https://dezigners.org/d/254656
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Songhua River Rice Rice Package
- Function
- Rice Package
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Orange, Silver, Tomato, Gainsboro and Dark Orange
- Images
- 5
- Client
- Sourceage
The Recognition
- Laureate
- 33 and Branding Co., Ltd.
- Country
- China
- Brand
- 33 and Branding
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #89941
Credits
- Team
- Xiaowei Zhang, Jing Xu, Zengwei Qin and Jingyan Li
- Image Credits
- Main Image: Photographer Jing Xu, Songhua River, 2019.; Photographer Jing Xu, Songhua River, 2019.
Design Details
- Unique Properties
- The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
- Inspiration
- Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
- Research
- This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
- Challenge
- Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
- Realization and Technology
- The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
- Operation and Interaction
- By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
- Project Duration and Location
- The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
- Specifications
- Width 210mm x Depth 40mm x Height 160mm
- Keywords
- Package，China，Rice，Food，Festival，Cultural
