Press Release
Bionyalux Skin Care Package by 33 and Branding Co., Ltd. Receives the Platinum A' Design Award in Packaging Design
33 and Branding Co., Ltd. of 33 and Branding recognized for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Bionyalux Skin Care Package by 33 and Branding Co., Ltd. of 33 and Branding, designed for Bionyalux, has been granted the Platinum A' Design Award in the Packaging Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Platinum A' Design Award Explained
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Regarding Bionyalux Skin Care Package
The concept of restoring skin in new skincare products coincides with the zero burden of bagasse recycling, environmental protection, and ecological concept. From the product features of the 60-day food-grade limited shelf life of the 30-day skin improvement treatment process, 30 and 60 are selected as the visual recognition symbol of the product, and the three stages of use, 1,2,3 are integrated into the vision.
About 33 and Branding Co., Ltd.
33 and brand is a creative experience of marketing and visual arts to create brand companies. They provide a full range of brand services for many companies with aesthetic needs, and constantly explore unique and interesting creative experience. Each of their employees has rich experience. Their business involves traditional creativity, brand strategy and design, digital multimedia interaction, mobile / social marketing, etc.
About 33 and Branding
33 and branding is a brand experience marketing company that is driven by creativity and visual to create a brand. Design for good. To provide a full range of services for many brand companies with aesthetic needs, committed to constantly explore unique a
Award Record
This recognition makes 33 and Branding Co., Ltd. of 33 and Branding a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/89695
- A' Design Award Page: https://competition.adesignaward.com/89695
- Media Showcase: https://www.designnewsroom.com/!89695
- Laureate Profile: https://dezigners.org/d/254656
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Bionyalux Skin Care Package
- Function
- Skin Care Package
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Silver, Dark Gray, Gray and Light Gray
- Images
- 5
- Client
- Bionyalux
The Recognition
- Laureate
- 33 and Branding Co., Ltd.
- Country
- China
- Brand
- 33 and Branding
- Recognition
- Platinum A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #89695
Credits
- Team
- Xiaowei Zhang, Jing Xu, Zengwei Qin, Jingyan Li and Feng Gao
- Image Credits
- Main Image: Photographer Jing Xu, Bionyalux, 2019.; Photographer Jing Xu, Bionyalux, 2019.; Photographer Jing Xu, Bionyalux, 2019. Video Credits: Photographer Jing Xu, Bionyalux, 2019.
Design Details
- Unique Properties
- The selling point is 30 Days Skin improvement care course, 60 Days food security level shelf-life remaining. Therefore, they chose 30 and 60 as the visual sign and integrate 1, 2, 3, these three skin care steps into visual identification. The bagasse was made into a round outer packing by using special technology to refine the fiber. Besides, inner packaging was designed to easy to carry and placed.
- Inspiration
- Sugarcane is the largest raw material of sugar in China. About 50% of the bagasse fiber can be re-used after squeezing sugar. However, those bagasse was burned directly, which caused wasting of resources and environmental pollution. Therefore，BIOHYALUX decided to make some changes to recycle the bagasse into the product new packaging.
- Research
- In the double 11 pre-sale activation this year, this product has successfully won the support and love of consumers for its environmental concept, and has become a popular brand of vitality, further improved the degree of goodwill from both new and the existing consumers.
- Challenge
- In the process of packaging design and production, they have been innovated in many ways to overcome the problems of extracting impurities from bagasse and punching silk screen on the curved wall of the outer packaging, which finally succeeded.
- Realization and Technology
- The application of bagasse in packaging is a big challenge, especially in cosmetics packaging. They have made continuous attempts and innovations from the design to the packaging to overcome the problems of extracting impurities from bagasse and pressing wire mesh on the curved wall of the outer packaging, and finally achieved success.
- Operation and Interaction
- Only 50% of bagasse fibers can be used in paper making. If the rest can be recycled instead of being forced to treat or incinerate, it will not cause waste of resources and environmental pollution, which is of great significance to enterprises and society. Overcoming the site, cost and other reasons, after continuous attempts in the process, they finally succeeded in the experiment, and made environmental protection product design and packaging.
- Project Duration and Location
- The project started in April 2018 in Beijing and finished in November 2018 in Beijing, and was exhibited in TMALL, JD and other sales platforms in November 2018.
- Specifications
- Width 310mm x Depth 120mm x Height 100mm
- Keywords
- Package，environmental protection，Skin Care，vision，design，repair，Design for the Environment
