Press Release
Puzzle Lai Meng Tak Is Honored with the Silver A' Design Award for Macau Light Festival 2018 TVC TV Commercial in Movie, Video and Animation Design
Puzzle Lai Meng Tak honored for movie, video and animation design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Macau Light Festival 2018 TVC TV Commercial by Puzzle Lai Meng Tak, designed for Mirage Visuals, has been granted the Silver A' Design Award in the Movie, Video and Animation Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Macau Light Festival 2018 TVC TV Commercial
Macau Light Festival 2018 TVC is a television commercial created to promote a city light festival. The commercial presents the festival as a time tunnel. A first person view guides the viewer through lighting installations, three-dimensional projection mapping and interactive games. Local elements of gastronomy, architecture, culture and creativity are shown as installation art within the animation. All shots were planned in a storyboard and tested as a demo motion in three-dimensional software before filming. Live action footage, visual effects and motion graphics are combined.
About Puzzle Lai Meng Tak
MIRAGE VISUALS is a leading multi-media production company that provides a wide range of creative services in all-media versatility. Led by creative director Puzzle Lai, an acclaimed animation talent within Macao’s creative circles. In terms of creative direction and production style, MIRAGE VISUALS is committed to originality and quality, taking a minimalist yet artful approach. With a team of devoting members who always keep their fingers on the pulse. "BITTER SWEET" was nominated in the finalist of the 56th Asia Pacific Film Festival 2013 - movie series.
Award Record
With this recognition, Puzzle Lai Meng Tak is a winner of 1 A' Design Award.
About the A' Movie, Video and Animation Design Award
The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. The competition is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Entries typically include feature films, short films, documentaries, animations, music videos and experimental films. Awarded movie designs are published at https://dezigners.org/design-category/movie
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/89403
- A' Design Award Page: https://competition.adesignaward.com/89403
- Media Showcase: https://www.designnewsroom.com/!89403
- Laureate Profile: https://dezigners.org/d/254296
- Further Information from the Laureate: https://vimeo.com/303316528
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Macau Light Festival 2018 TVC TV Commercial
- Function
- TV Commercial
- Category
- Movie, Video and Animation Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Black, Maroon and Dark Slate Gray
- Images
- 5
- Client
- Mirage Visuals
The Recognition
- Laureate
- Puzzle Lai Meng Tak
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #89403
Credits
- Team
- Client：MACAO GOVERNMENT TOURISM OFFICE, Video Production：MIRAGE VISUALS, Director：Puzzle Lai, Concept & Storyboard：Puzzle Lai, Cheong In Fong, Director of Photography：Simon Ma, Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana, 2D Motion Design：吳穎儀 Pancy Ng, Puzzle Lai, Compositing：Puzzle Lai, Color Grading：Puzzle Lai and Music & Sound Design Production：：Joe Lei, Jason Chang
- Image Credits
- MIRAGE VISUALS All right reserved.
Design Details
- Unique Properties
- Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
- Inspiration
- In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
- Challenge
- The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Realization and Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
- Operation and Interaction
- Video file can be operated in every video player
- Project Duration and Location
- The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
- Keywords
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
