Press Release
Pica Packaging Design Lab Is Honored with the Bronze A' Design Award for Beautiful Life Mothball in Packaging Design
Pica Packaging Design Lab of Pica Packaging Design Lab. acknowledged for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Beautiful Life Mothball by Pica Packaging Design Lab of Pica Packaging Design Lab., designed for Beijing Lvsan Chemistry Co.Ltd., has been granted the Bronze A' Design Award in the Packaging Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Beautiful Life Mothball
Beautiful Life is a packaging design for mothballs sold in China. Mothball packaging is strictly regulated, so most products in the market look alike. Beautiful Life uses a calligraphic logo, peach flowers and a figure drawn from ancient Chinese painting. The opening window has the shape of a bat, a traditional symbol of blessing. The tin can is printed in eight colors, and the paper box is carved and gilded. The tin can seals the odor and can be kept and reused. A hidden inner lid makes the container hard for children to open.
About Pica Packaging Design Lab
About Pica Packaging Design Lab Pica Packaging Design Lab is a hi-end packaging design studio. The Lab combines its aesthetic pursuit, the legacy of Chinese culture and the business demand of clients perfectly, presenting trend-leading works. The Lab can help clients prosper both in branding and marketing, predominating in market shares in a short time.
About Pica Packaging Design Lab.
Pica Packaging Design Lab. was found by Qi brothers in 2019 with their score years experience in 4A agencies. The lab provides its clients with product packaging solutions, helping them selling better products and building significant brand.
Award Record
With this recognition, Pica Packaging Design Lab of Pica Packaging Design Lab. is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/89378
- A' Design Award Page: https://competition.adesignaward.com/89378
- Media Showcase: https://www.designnewsroom.com/!89378
- Laureate Profile: https://dezigners.org/d/254066
- Further Information from the Laureate: http://dwz.cn/dxtnHVoI
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Beautiful Life Mothball
- Function
- Mothball
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, Silver, Dark Gray, Black and Light Gray
- Images
- 4
- Client
- Beijing Lvsan Chemistry Co.Ltd.
The Recognition
- Laureate
- Pica Packaging Design Lab
- Country
- China
- Brand
- Pica Packaging Design Lab.
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #89378
Credits
- Team
- Shuwei Qi, Yeqiu Liu, Qianqian Jiang, Rijiang Wang, Zhenzhou Liang and Yue Zhu
- Image Credits
- Shuwei Qi and Rijiang Wang, 2019.
Design Details
- Unique Properties
- The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
- Inspiration
- Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
- Research
- The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
- Challenge
- The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
- Realization and Technology
- 8-color tinplate printing Carving on paper Gilding over paper
- Operation and Interaction
- The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
- Project Duration and Location
- The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
- Specifications
- Tin can: 75mm diameter * 83mm height Paper box: 76mm width *76mm length *84mm height
- Keywords
- Packaging, China, Culture, Daily chemicals, Household, Mothball
