Press Release
Menghua Sheng Is Honored with the A' Design Award for Redsun Zhenghong Villa in Interior Space and Exhibition Design
Menghua Sheng acknowledged for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Interior Space and Exhibition Design category for Redsun Zhenghong Villa by Menghua Sheng, designed for Meizhi Design. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Redsun Zhenghong Villa
Redsun Zhenghong is a villa interior design located in Zhuji, Zhejiang, China. The design follows a female perspective and oriental aesthetics, inspired by the red dowry of traditional Chinese weddings. Plain white silk tones and deep red form the main palette, with accents of vermilion, dark reddish purple and cyan. Grey marble and large areas of dark walnut veneer support the bold colors. The living room uses an enclosed layout with flexible furniture, while a tea room and a family activity area are placed in the basement. The intent is harmony and an implicit sense of beauty.
About Menghua Sheng
Based in Hangzhou, China, Meizhi Design is a local practice on overall home decoration solutions, creating world-leading design concepts. With over a decade of experience on interior design, the team has many classic cases in the design fields of international hotels, clubs, high-end real estate showrooms, real estate sales center and high-end private houses.
Award Record
Menghua Sheng is a winner of 1 A' Design Award, including this recognition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/88548
- A' Design Award Page: https://competition.adesignaward.com/88548
- Media Showcase: https://www.designnewsroom.com/!88548
- Laureate Profile: https://dezigners.org/d/253666
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Redsun Zhenghong Villa
- Function
- Villa
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Slate Gray, Dim Gray, Black, Silver and Gainsboro
- Images
- 5
- Client
- Meizhi Design
The Recognition
- Laureate
- Menghua Sheng
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #88548
Credits
- Team
- Kamiya Zhang
Design Details
- Unique Properties
- The project is located in the hometown of Xi Shi, who is a well-known beauty in Chinese ancient history. Based on this context, the design starts from a female perspective and features oriental aesthetics. The entire project is a pursuit of harmony and implicit sense of beauty in the Eastern culture.
- Inspiration
- Inspired by the red dowry in traditional Chinese wedding, the space mainly adopts the colors of plain white silk and deep red. Dotted with a bit of other colors as vermilion, dark reddish purple, coccinellin and cyan, it forms a strong visual contrast.
- Research
- Regarding the bedroom, there are parent's bedroom, master's bedroom and girl's bedroom. All are designed according to the unique hobbies and characters of clients, while featuring the same red tone as a whole.
- Challenge
- There is a tea room for having tea and meditation in the basement. What's more a much modern family activity area is designed for family parties. The balance between the traditional decoration and modern design elements is the biggest challenge in the project.
- Realization and Technology
- Grey marble and large area of dark walnut veneer are well matched with the bold use of color. The study room mainly use dark classical furniture. And some metal element enlightens the relatively serious atmosphere.
- Operation and Interaction
- The living room adopts an enclosed layout, which is grand and open. The furniture there can be flexibly organized for guests meeting. The sofa has a clamed tone made of two different kinds of leathers. The metal in tea table and the acrylic lantern give the space a modern sense, thus creating an artistic balance between scales, emotions and story.
- Project Duration and Location
- The project is finished in January 2019 in Zhuji, Zhejiang, China.
- Specifications
- The dining room emphasizes order and manner, where the walnut dining table is customized, and the vermilion chairs has durable textile. The lamps here is echoing the lighting design in living room.
- Keywords
- home decoration, villa, interior, design, eastern
