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Press Release

DesignNewswire · COMO, Italy ·

Bee PC Gaming Club 2.0 PC Gaming Club by Jianhong Zhu Is Granted the Bronze A' Design Award in Interior Space and Exhibition Design

Jianhong Zhu honored for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ Bee PC Gaming Club 2.0 PC Gaming Club by Jianhong Zhu, designed for Phenom, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Bee PC Gaming Club 2.0 PC Gaming Club

Bee PC Gaming Club 2.0 is a gaming club interior located in Foshan, China. The design recreates a virtual world scene, allowing visitors to leave the busy real world for a short time. The total area is 300 square meters. Six separate rooms surround a central public area. Two pillars of the original building extend into different block combinations, connecting the chandelier and the computer desks. Perforated aluminum plates are used throughout and form the main color tone and texture. Color-changing LED light belts adjust the atmosphere for different needs.

About Jianhong Zhu

Phenom Design Consultant is in Foshan, Guangdong province.we have been working on the characteristics study of space and the project, digging into each project's unique background and character, make an comfortable environment for our customers with personality and practicability. we try our best to use the most environmental materials with low cost to reach customer's expectation. protecting environment first is our target.

Award Record

Jianhong Zhu is a winner of 2 A' Design Awards, including this recognition. The awards span the editions from 2018 - 2019 to 2019 - 2020 of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Bee PC Gaming Club 2.0 PC Gaming Club
Function
PC Gaming Club
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Black, Dark Slate Gray, Dim Gray and Gray
Images
5
Client
Phenom

The Recognition

Laureate
Jianhong Zhu
Country
China
Recognition
Bronze A' Design Award
Edition
2019 - 2020
Design ID
#88540

Credits

Team
Zhu Jianhong

Design Details

Unique Properties
The project is a PC gaming arena which features a virtual world scene. This project allows users leave from the complex and busy real world momently, and enter another virtual world where everything is ongoing.
Inspiration
The design concept is inspired by the film Ready Player One. In the film, people are in a world which is in chaos and on the verge of breaking down. And a virtual reality called the OASIS is the hope of being saved, as long as wearing VR equipment, one can enter this virtual world with a great contrast with the reality. In this virtual world, even if a loser who is struggling in reality, he or she can still be a superhero in OASIS, and the far distant dream becomes within reach.
Research
Cold appearance and passionate heart are not contradictory. How to recreate a virtual world scene environment is the key of design, and both design aesthetics and club operation mode are combined in the project.
Challenge
The business model of PC gaming club has plenty of limits to the space layout. After many times of communication between designers and client, an appropriate balance between management and design has finally been obtained. This is the biggest challenge of this project.
Realization and Technology
A large amount of perforated aluminum plates is adopted in the entire space, which form the main color tone and texture of the space.
Operation and Interaction
In the total area of 300 square meters, six separate rooms embrace the public area, in which two pillars of the original building extend into different blocks combination, connecting the chandelier and computer desks to form a diversified integration.
Project Duration and Location
The project is designed and finished in August 2018, in Foshan city, Guangdong province, China.
Specifications
The color-changing LED light belts are used in the interior space, adjusting the atmosphere of the space according to different needs.
Keywords
club, interior, design, PC Gaming, VR

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