Press Release
Koen van Rijen Receives the A' Design Award for Open Packaging Sleeves in Packaging Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Koen van Rijen for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Open Packaging Sleeves by Koen van Rijen, designed for Roy Soetekouw, has been granted the A' Design Award in the Packaging Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Open Packaging Sleeves
This project is called Open and includes six different photography magazines which are bundled in these custom-made sleeves. The sleeves are made of a thick, heavy, anthracite cardboard with an embossing and screen printed numbers 1-80 (the number of subscribers). The client personally stamped each box during the presentation which makes every box a unique one. The title on the boxes is quite literally open, because the cut-away in both boxes show the letter O when placed next to each other.
About Koen van Rijen
Koen van Rijen is a graphic designer from the Netherlands. His work can be categorized as clever and minimalistic. Koen always searches for a twist. A subtle joke or maybe an unexpected result by using practical materials that look gorgeous. Koen believes that it's always about the big idea behind a production, no matter how small the project might be. Koen's professional heroes are Ludwig Mies van der Rohe and George Lois.
Award Record
This recognition makes Koen van Rijen a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/88515
- A' Design Award Page: https://competition.adesignaward.com/88515
- Media Showcase: https://www.designnewsroom.com/!88515
- Laureate Profile: https://dezigners.org/d/251633
- Further Information from the Laureate: http://bit.ly/2oluHp7
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Open Packaging Sleeves
- Function
- Packaging Sleeves
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dim Gray, Gray, Silver, Dark Gray and Lavender
- Images
- 5
- Client
- Roy Soetekouw
The Recognition
- Laureate
- Koen van Rijen
- Country
- Netherlands
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #88515
Credits
- Image Credits
- Art Director Koen van Rijen, open, 2019
Design Details
- Unique Properties
- This project is called open and includes six different photography magazines which are bundled in these custom-made sleeves. The sleeves are made of a thick, heavy, anthracite cardboard with an embossing and screen printed numbers 1-80, the number of subscribers. The client personally stamped each box during the presentation which makes every box a unique one. The title on the boxes is quite literally open, because the cut-away in both boxes show the letter O when placed next to each other.
- Inspiration
- The packaging sleeves hold six photography magazines. The photos in these magazines show raw and real human emotion. This rawness inspired Koen van Rijen to use a natural cardboard with visible fibres. The scenes in the photos appear intense by the use of creative light and heavy contrast. Settings are often gloomy and minimalistic. Koen van Rijen wanted to create a similar contrast and minimalism in the packaging by using an anthracite colour for the sleeves and a neon pastel ink for the numbers.
- Research
- Koen van Rijen researched various types of cardboard material in order to get the perfect combination of visual appeal and sturdyness that matches the style of photography in the magazines. Also, a number of sample screen prints were made to determine the best suitable ink.
- Challenge
- The creative challenge was to find a combination of natural materials and to create a design that would look ánd feel rich in contrast. Also, the materials had to be sturdy and solid enough to be able to safekeep all six magazines.
- Realization and Technology
- Each set of sleeves is handmade and the numbers are screen printed.
- Operation and Interaction
- The sleeves are slid into each other. There is a gap in the outer sleeves through which you can grab hold of the inner sleeve. When sliding the inner sleeve out to the right, the word open appears when both sleeves are next to each other.
- Project Duration and Location
- The project lasted a year and started in april 2006
- Specifications
- Width 220mm Depth 55mm Height 310mm
- Keywords
- sleeve, cardboard, packaging, screenprint, fibre, neon, pastel, diecut, emboss
