Press Release
Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Changing Perspectives Environmental Typography by Haley Tebo
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Haley Tebo for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Changing Perspectives Environmental Typography by Haley Tebo has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Changing Perspectives Environmental Typography
Changing Perspectives is an environmental typography installation made for the glass panels of a university art building. The letter shapes are cut from frosted vinyl and align into a readable message as people walk past. The message can be read from either direction, so viewers pause and move to complete the text. Each letter is about one to two feet tall, varying with the distance from the viewer. Light passing through the panels repeats the letter shapes as shadows and reflections. The installation invites people across the campus to interact with typography.
About Haley Tebo
Haley strives to be an exceptional story teller, problem solver, and team leader. She feels most at home in environments that encourage learning and collaboration, and other than graphic design she is passionate about wildlife, the environment, and sustainability. She is determined to continuously improve by setting high expectations and engaging in conversation and critical thinking.
Award Record
With this recognition, Haley Tebo is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/87839
- A' Design Award Page: https://competition.adesignaward.com/87839
- Media Showcase: https://www.designnewsroom.com/!87839
- Laureate Profile: https://dezigners.org/d/251482
- Further Information from the Laureate: http://www.haleytebo.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Changing Perspectives Environmental Typography
- Function
- Environmental Typography
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Saddle Brown, Gainsboro, Black, Light Gray and Dark Gray
- Images
- 5
The Recognition
- Laureate
- Haley Tebo
- Country
- United States of America
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #87839
Credits
- Team
- Angeli Leong
- Image Credits
- Professor Wade Lough, 2019; Professor Wade Lough, 2019 Video Credits : Angeli Leong Quote used is by Wayne Dyer
Design Details
- Unique Properties
- This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
- Inspiration
- Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
- Research
- Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
- Challenge
- After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
- Realization and Technology
- Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
- Operation and Interaction
- This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
- Project Duration and Location
- Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
- Specifications
- Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
- Keywords
- Environmental typography, interaction design, user experience, typography, graphic design,
