Press Release
Yagumitan Honey Packaging Design by Jiabo Lu and Kun Luo Receives the Silver A' Design Award in Packaging Design
Jiabo Lu and Kun Luo recognized for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ Yagumitan Honey Packaging Design by Jiabo Lu and Kun Luo, designed for Shenzhen Qianhai Phecda Creative Design Co., Ltd., has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Yagumitan Honey Packaging Design
Yagumitan is a packaging design for high-end wild honey. The product name refers to the honey seeker in the valley. The glass bottle is shaped with diamond-like cut facets that express the scarcity and the quality of the honey. Colored glass is used to bring out the color and the texture of the honey inside. The outer box is formed as an undulating valley, and the gap between the valleys takes the shape of a compass to suggest searching. Contour lines and mountain cuts represent the cliffs where the wild honey is collected.
About Jiabo Lu and Kun Luo
Shenzhen Qianhai Phecda Creative Design Co., Ltd. is a company specializing in creative design of packaging products. The founders are senior designers with more than eight years of experience in the industry. They are good at operating integrated design projects in large enterprises. Brands that have been served include: Guizhou Moutai, Wuliangye, Xijiu, Diaoyutai, Jiugui, Ganyuan Food, Charoen Pokphand Group and many other well-known brands. In the professional field, he has won dozens of awards, including the World Packaging Star Award, Pentawards award, iF design award, German Design Award, etc.
Award Record
Jiabo Lu and Kun Luo is a winner of 3 A' Design Awards, including this recognition. All of the awards belong to the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/87663
- A' Design Award Page: https://competition.adesignaward.com/87663
- Media Showcase: https://www.designnewsroom.com/!87663
- Laureate Profile: https://dezigners.org/d/251429
- Further Information from the Laureate: https://www.behance.net/gallery/59289033/Yagumitan-Honey
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Yagumitan Honey Packaging Design
- Function
- Honey Packaging Design
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, Black, Light Gray, Maroon and Silver
- Images
- 5
- Client
- Shenzhen Qianhai Phecda Creative Design Co., Ltd.
The Recognition
- Laureate
- Jiabo Lu and Kun Luo
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #87663
Credits
- Team
- Designer：Jiabo Lu and Creative Director：Kun Luo
- Image Credits
- Designer Jiabo Lu, Yagumitan, 2017
Design Details
- Unique Properties
- This is a high-end honey package, its product name is called "YAGUMITAN", which means "the honey seeker in the valley." We design the bottle as a "diamond" cut to convey the high quality of the product to the consumer; at the same time, we design the outer packaging into a undulating valley, and design the gap between the valleys into the shape of a "compass". Consumers convey the core theme of this product - looking for the scarcest wild honey in China.
- Inspiration
- Cliff Valley Honey Is Dedicated to "Finding China's Scarce Wild Honey", with this goal found in the cliffs deep in the mountains of Yunnan, China, this kind of highland wild honey. The special geographical environment creates the scarcity and high quality of honey, so designers create around the idea of "scarcity".
- Research
- Yagumitan is very precious because it is scarce and difficult to collect. At the beginning of the design, the designer hopes to find a symbol that can represent this special attribute. After reading various materials at home and abroad, the designer believes that the symbol element of diamond is the most able to reflect this symbol attribute. Therefore, in the design of Yagu spy, the designer hopes to find a symbol that can represent this special attribute. Diamond elements are dispersed and integrated into boxes and containers.
- Challenge
- There are two difficulties in the design. One is how to make the cut surface of the container more reasonable, the glass refraction is higher, and the other is more special. The designer is trying to compare the size and position of the cut surface with the sample. Finally, he chooses the present style. The container adopts the colored glass technology, which can better highlight the texture of honey.
- Realization and Technology
- Because the color of Yagu honey is not brilliant, in the physical proofing stage, we chose several kinds of colored glass materials for proofing, in order to reflect the color texture of honey through colored glass.
- Operation and Interaction
- After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches, then estimates the approximate scale size, and then makes the container and box model on the computer through the model software modeling, and then matches the main graphic elements design.
- Project Duration and Location
- The project started in Novemberl 2017 in Wuxi and finished in September 2018 in Shenzheni, and received the If Packaging Design Award in Germany in January 2019.
- Specifications
- Width 360mm x Depth 140mm x Height 80mm
- Keywords
- honey, package, food, beverage, Graphics, illustration
