Press Release
Sheikh El Burger Logo Branding by Moataz Mohamed Wins the Bronze A' Design Award in Advertising, Marketing and Communication Design
Moataz Mohamed acknowledged for advertising, marketing and communication design by the international grand jury of the 2018 - 2019 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 25, 2019 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Advertising, Marketing and Communication Design category for Sheikh El Burger Logo Branding by Moataz Mohamed. The result belongs to the 2018 - 2019 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Sheikh El Burger Logo Branding
In the Arabian culture, the word 'Sheikh' describes the highest ranking attained for gratitude, fairness, humbleness and positive leadership. This is how the brand was positioned: slang the target audience could relate to and say in their everyday communication. Common word of mouth that translates to quality, heritage and market leadership. The moustache is the 'Sheikh' trademark, the experienced, iconic male figure of the Middle East. For that, it was used with design elements that were bold, striking, stacked in their lettering and packing an eye catching punch.
About Moataz Mohamed
Moataz is a highly skilled and experienced creative professional with a strong background in art and design direction. His experience working with international and local brands, as well as his team leadership and management skills, are notable assets. Some highlights of his profile include: International experience: Worked with global brands and agencies. Regional recognition: Published in several Middle Eastern countries. Leadership skills: Proven track record of team management. Moataz's expertise and achievements make him a valuable asset in the creative industry.
Award Record
This recognition makes Moataz Mohamed a winner of 1 A' Design Award.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. It is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Typical entries include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. The awarded advertising designs are published at https://dezigners.org/design-category/advertising
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/76712
- A' Design Award Page: https://competition.adesignaward.com/76712
- Media Showcase: https://www.designnewsroom.com/!76712
- Laureate Profile: https://dezigners.org/d/236338
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Sheikh El Burger Logo Branding
- Function
- Logo Branding
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Black, Dim Gray, Dark Slate Gray, Light Gray and Silver
- Images
- 5
The Recognition
- Laureate
- Moataz Mohamed
- Country
- Egypt
- Recognition
- Bronze A' Design Award
- Edition
- 2018 - 2019
- Design ID
- #76712
Design Details
- Unique Properties
- What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
- Inspiration
- I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
- Research
- In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership. This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership.
- Challenge
- How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
- Realization and Technology
- I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
- Operation and Interaction
- The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.
- Project Duration and Location
- The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
- Specifications
- - Burger box recommended Weight of paper 350 gm. (Craft paper) - Fries box recommended Weight of paper 350 gm. (Craft paper) - Food wrapping paper recommended Weight of paper 60 gm. - Delivery paper bag recommended Weight of paper 160 gm.(Craft paper)
- Keywords
- Branding, logo design, logo branding, burger
