Walmir Luz Is Honored with the Bronze A' Design Award for All Mies Packaging Watch Packaging in Packaging Design

Walmir Luz acknowledged for packaging design by the international grand jury of the 2018 - 2019 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2019 /DesignNewswire/ All Mies Packaging Watch Packaging by Walmir Luz, designed for All Mies, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2018 - 2019 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding All Mies Packaging Watch Packaging

All Mies is a packaging design for wristwatches. The box is built from a series of cardstock layers with a timepiece cutout in the center, where the watch sits. A thin rubber band rests in small notches and holds the layers together. An outer cover encloses the core and is engraved with the brand identity. The cover can be slid off or opened from a back tab. When the rubber band is removed, the layers separate and reveal the watch. The layered form is inspired by topographic models used in model making.

About Walmir Luz

Experienced Award-Winning Designer with a demonstrated history of working in the real estate/lifestyle industry. Walmir Luz has strong art and design skills with proficiency in the cutting edge design softwares available (Adobe Suite, AutoCAD, Revit, Rhinoceros 3D, VRay...). He earned a Bachelor of Architecture degree from Cornell University having the planning and vision for NYC 2050 as his thesis. He currently works at Westfield developing the stories, brand identity and concept designs for prospective projects.

Award Record

With this recognition, Walmir Luz is a winner of 3 A' Design Awards. The awards were granted between the 2015 - 2016 and the 2018 - 2019 editions of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/76499
A' Design Award Page: https://competition.adesignaward.com/76499
Media Showcase: https://www.designnewsroom.com/!76499
Laureate Profile: https://dezigners.org/d/158955
Further Information from the Laureate: http://www.allmies.com

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: All Mies Packaging Watch Packaging
Function: Watch Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Snow, Light Gray, Gainsboro, Dark Gray and Black
Images: 5
Client: All Mies

The Recognition

Laureate: Walmir Luz
Country: United States of America
Recognition: Bronze A' Design Award
Edition: 2018 - 2019
Design ID: #76499

Credits

Team: Philip Paul
Image Credits: All Mies LLC

Design Details

Unique Properties: The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Inspiration: The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Challenge: As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Realization and Technology: The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Operation and Interaction: When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Project Duration and Location: October 2018 to January 2019. Los Angeles/CA, USA
Specifications: Width 2-3/4" x Depth 5/8" x Height 11"
Keywords: watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.