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Press Release

DesignNewswire · COMO, Italy ·

Poly Central Residence Sales Center by Guo Jie Is Granted the Silver A' Design Award in Interior Space and Exhibition Design

Guo Jie honored for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ Poly Central Residence Sales Center by Guo Jie, designed for Enjoydesign, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Poly Central Residence Sales Center

Poly Central Residence is a sales center located in Yangjiang, China. The interior covers 900 square meters. Concrete blocks are interlaced to imitate coastal rocks, recalling the traces of time and tide. Rocky walls and a blocky ceiling form multiple levels and a natural spatial order. Green moss grows between the rocks, and open areas echo the waterscape outside. The walls, ceiling, reception counter, water bar, showcase and scaled model are customized. Ceramics, stone, metal and leather contrast with each other, and lights with simple lines are embedded in cabinets and walls.

Award Record

With this recognition, Guo Jie is a winner of 3 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2019 - 2020 editions of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Poly Central Residence Sales Center
Function
Sales Center
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Gray, Dark Gray, Light Gray, Silver and Dim Gray
Images
5
Client
Enjoydesign

The Recognition

Laureate
Guo Jie
Country
China
Recognition
Silver A' Design Award
Edition
2019 - 2020
Design ID
#74671

Credits

Image Credits
Photography:Feng Jian, Li Yan

Design Details

Unique Properties
Integrating architectural blocks into space is the the typical design language of the designer. He has interlaced the concrete blocks to imitate the coastal rocks, which interpret the traces of time and tide, and present a pure and shocking visual effect.
Inspiration
Natural elements such as the water drop, jellyfish, octopus and hippo are abstracted and applied in the space design. The waves and the art paintings dialogue with the space, creating a modern space full of visual arts, free dreams and ocean culture.
Research
Yangjiang, a city lying between mountains and sea, is full of natural atmosphere. In July, 2018, the Yangjiang Station along the Jiangmen-Zhanjiang Railway was completed, which has greatly energized the economy and society of the city. In the south where the high-speed rail business district locates, there are also great opportunities for developing. Ideally located in the zone where the river and the sea meet, Poly Central Residence is created to be a building complex integrating offices, residences and public spaces, which will allow people to experience holiday lifestyle.
Challenge
The designer has followed its simple and elegant design style, telling the story of the pure space and creating an artistic sales center which provides colorful living experience in Yangjiang City. In this poetic space, visitors can stop for a while, thinking and feeling great freedom.
Realization and Technology
The walls, ceiling, reception counter, water bar, showcase and scaled model are customized and well arranged to create a modern, elegant and creative space. Different building blocks are interlaced to form multiple levels and natural spatial order. Following the style of the interior design, decorations are in simple and elegant modern style as well. Pure ceramics, textural stones, rigid metal and soft leather are in contrast with each other; lights with simple lines are embedded in the cabinets or walls, enhancing the quiet atmosphere.
Operation and Interaction
The project is designed with rocky walls and blocky ceiling. Green moss grows between the rocks and the blank space echoes the waterscape outside, composing a silent but touching symphony.
Project Duration and Location
The project was completed in Dec. 2018
Specifications
Project Area: 900 square meters
Keywords
Guo Jie, Enjoy Design, Poly Group, Poly Central Residence

Good Design Deserves Great Recognition

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