Press Release
Lana Raizen Is Honored with the Bronze A' Design Award for Kalitva Product Catalog in Graphics, Illustration and Visual Communication Design
Lana Raizen honored for graphics, illustration and visual communication design by the international grand jury of the 2018 - 2019 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2019 /DesignNewswire/ Kalitva Product Catalog by Lana Raizen, designed for Kalitva, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2018 - 2019 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Kalitva Product Catalog
The catalog was created for Russian manufacturer of cooking utensils. As a result of detailed familiarization and comparative analysis of all collections, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection. The main cover of the catalog's made with a cutting in the form of a frying pan, through which the color photo of the collection shows. The handles of the frying pan and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles.
About Lana Raizen
Lana Raizen is a graphic designer who has experience in design more than 12 years. She is currently the freelancer designer who works with a lot of international companies. She involved more than 300 projects in different types (interior, cars, building, kids, lawyers and many others). She is an author of a graphic book about Siberia. Lana loves to travel and takes inspiration in nature for her projects.
Award Record
Lana Raizen is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/73261
- A' Design Award Page: https://competition.adesignaward.com/73261
- Media Showcase: https://www.designnewsroom.com/!73261
- Laureate Profile: https://dezigners.org/d/231493
- Further Information from the Laureate: http://bit.ly/2rMobq4
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Kalitva Product Catalog
- Function
- Product Catalog
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Gainsboro, Crimson, Lavender, Dark Slate Gray and Indian Red
- Images
- 5
- Client
- Kalitva
The Recognition
- Laureate
- Lana Raizen
- Country
- United States of America
- Recognition
- Bronze A' Design Award
- Edition
- 2018 - 2019
- Design ID
- #73261
Credits
- Image Credits
- Photographer: Sergey Fedotov, Kalitva
Design Details
- Unique Properties
- The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations. The catalog was presented by the company at an international exhibition HouseHold 2018.
- Inspiration
- The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
- Research
- As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection. I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
- Challenge
- The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures. But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
- Realization and Technology
- Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan. Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles. Pages: matt paper, 170g/m2.
- Operation and Interaction
- The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure. There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
- Project Duration and Location
- The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
- Specifications
- Width 210 mm x Depth 9 mm x Height 250 mm
- Keywords
- catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
