Skip to content

Press Release

DesignNewswire · COMO, Italy ·

Josef Koudelka Gypsies Book Design by Sunghoon Kim Is Granted the Silver A' Design Award in Print and Published Media Design

Sunghoon Kim honored for print and published media design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Print and Published Media Design category for Josef Koudelka Gypsies Book Design by Sunghoon Kim, designed for The Museum of Photography, Seoul. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Josef Koudelka Gypsies Book Design

Josef Kudelka, a world-renowned photographer, has held his photo exhibitions in many countries around the world. After a long wait, a gypsy-themed Kudelka exhibition was finally held in Korea, and his photo book was made. As it was the first exhibition in Korea, there was a request from the author that he wanted to make a book so that he could feel Korea. Hangeul and Hanok are Korean letters and architecture that represent Korea. Text refers to the mind and architecture means the form. Inspired by these two elements, wanted to design a way to express Korea's characteristics.

About Sunghoon Kim

Kim sunghoon is a graphic designer based in seoul, south korea. Starting with graphic design based on typography, he is a graphic designer who is interested in using various visual languages such as image and digital as a means of communication and is working on a number of projects. He is working on a variety of projects with different personalities, creating each communication tool that fits the project as a result of the design. By doing so, the company is expanding its scope to graphic design, such as public design, space design, signage design, exhibition design, information design, brand design, digital design.

Award Record

With this recognition, Sunghoon Kim is a winner of 2 A' Design Awards. The awards span the editions from 2018 - 2019 to 2019 - 2020 of the A' Design Award & Competition.

About the A' Print and Published Media Design Award

The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Entries typically include brochures, posters, magazines, catalogs, flyers and business cards. Awarded print designs are published at https://dezigners.org/design-category/print

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project
Josef Koudelka Gypsies Book Design
Function
Book Design
Category
Print and Published Media Design
Discipline
Communication Design
Industry
Branding & Advertising and Entertainment
Colors
Gray, Black, Gainsboro, Dark Gray and Dim Gray
Images
5
Client
The Museum of Photography, Seoul

The Recognition

Laureate
Sunghoon Kim
Country
Republic of Korea
Recognition
Silver A' Design Award
Edition
2019 - 2020
Design ID
#69898

Design Details

Unique Properties
Photographer Josef Koudelka held his photo exhibition in many countries around the world. After a long wait, the Kudelka exhibition was held in Korea with the theme of Gypsy, and made a photo book. Because it is the first exhibition in Korea, there was a request from the artist that he wanted to make a book so that he could feel Korea.
Inspiration
Hangeul and Hanok are Korean letters and architecture that represent Korea. Text refers to the mind and architecture means the form. Inspired by these two elements, he wanted to design a way to express Korean characteristics.
Research
There are many ways to make a design result feel a specific area (country). Hints can be found in Hangeul, a character language in Korea, and Hanok, a traditional house. He was worried about how to apply it. We tried to solve Hangeul with the cover and Hanok with the book. Hangeul was actively applied to the cover. In order to express the gleaming hanok at night, the paper on which the text was printed was intentionally made of translucent paper so that the back was visible.
Challenge
The choice of materials was important in order to create a book that can express Korea's feelings. Through the selection and expression technique of book cover and page, he were able to complete a design expressing a specific area (country).
Realization and Technology
The windows of Korean traditional houses are made of paper, not glass, so the lights are beautifully reflected at night. In order to apply this to the book, he used a paper similar to Changhoji to express the impression that a feeling of impression. (Changhoji is traditional Korean paper for doors) Also, bookbinding was done using gauze, and the front and back cover of the book had a thick cloth attached to the board. Hot foil stamping processing twice on cover, spine and back cover.
Project Duration and Location
This project began in Seoul, South Korea in March of 2016 and ended in January 2017. The sale of books has been started in South Korea since January 2017.
Specifications
Hardcover book, 206mm x 164mm x 27mm, 265page, Hot foil stamping processing twice on cover, spine and back cover.
Keywords
josef koudelka, gypsies, photo, book, design, editorial, graphic, typography, magnum, korea, photomuseum, the museum of photography seoul

Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Nominate