Press Release
Tick Tock Turtle Kids Alarm Clock by Daniel Lau Wins the A' Design Award in Baby, Kids' and Children's Products Design
Daniel Lau acknowledged for baby, kids' and children's products design by the international grand jury of the 2018 - 2019 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 25, 2019 /DesignNewswire/ A' Design Award & Competition has announced that Tick Tock Turtle Kids Alarm Clock by Daniel Lau, designed for emagine A, has been granted the A' Design Award in the Baby, Kids' and Children's Products Design category. The recognition forms part of the 2018 - 2019 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Tick Tock Turtle Kids Alarm Clock
Tick Tock Turtle is designed for children of all ages. Children can easily understand the passage of time by viewing the illuminated dots on the shell which also act as gradual sunrise wake up lights. When the alarm activates, the lights fill the entire surface as if they were plates on the turtle's shell. The shell also functions as a button for children to activate the red night lights while the rest of the parental setting buttons are hidden away under the removable shell. The bottom half of the turtle is made of soft food grade silicone and sticks securely to the bed at night
About Daniel Lau
Daniel Lau is an engineer, entrepreneur and self taught designer. Born in California, USA, Daniel spent more than 10 years in the semiconductor and electronics industry. After having two children, Daniel was inspired to start his own brand emagine A using his knowledge and partners in the manufacturing industry to bring to life new innovative products that will benefit families around the world. Despite not having a background in design, Daniel has always had a passion for art and model building. He looks forward to growing the emagine A brand and the new designs to come.
Award Record
Daniel Lau is a winner of 1 A' Design Award, including this recognition.
About the A' Baby, Kids and Children's Products Design Award
The A' Baby Products Design Award is an international design competition recognizing good baby product designs by leading brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to baby product designers, industrial designers, toy companies and children's product manufacturers from all countries. Typical entries include strollers, car seats, baby monitors, high chairs, baby bottles and pacifiers. The awarded baby products designs are published at https://dezigners.org/design-category/baby-products
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/68762
- A' Design Award Page: https://competition.adesignaward.com/68762
- Media Showcase: https://www.designnewsroom.com/!68762
- Laureate Profile: https://dezigners.org/d/225445
- Further Information from the Laureate: http://www.emaginea.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Tick Tock Turtle Kids Alarm Clock
- Function
- Kids Alarm Clock
- Category
- Baby, Kids' and Children's Products Design
- Discipline
- Industrial Design
- Industry
- Kids
- Colors
- Light Gray, Pale Violet Red, Indian Red, Wheat and Plum
- Images
- 5
- Client
- emagine A
The Recognition
- Laureate
- Daniel Lau
- Country
- United States of America
- Recognition
- A' Design Award
- Edition
- 2018 - 2019
- Design ID
- #68762
Credits
- Team
- Daniel Lau, Sabrina Chen, Allen Wang, Jax Liao, Tilin Li, William Liu, Kelly Chow, Archo Yeh
- Image Credits
- Image Credits: Duncan Longden Photography
Design Details
- Unique Properties
- Tick Tock Turtle is a fully modular design that can be outfitted with various child friendly outer appearances. The patent pending inner design allows an array of parental settings buttons to be hidden away from view inside its shell which also a button for kids. When the sunrise lights are activated, the plates of the shell illuminate one by one slowly getting brighter form a fully lit shell.
- Inspiration
- The inspiration behind the design was it had to be beautiful yet functional. The shape and pattern of the clock naturally led to a turtle as a child friendly design. The design was created with the thought that the display and the clock numbers needed to be large enough for children to easily see while keeping all parental buttons completely hidden away. Considerations were made that physical buttons must be included for ease of use as opposed to a wireless approach.
- Research
- The design of the clock originated based on market survey and patent research where the goal was to implement all of the key health and learning features of existing clocks in a new kids friendly design. Market surveys were done based on online retail analysis tools and patent research was outsourced prior to design. The design was further validated by going through a successful crowdfunding campaign.
- Challenge
- Based on user survey, it was unanimous that a two tone design was the favored as opposed to a single tone design. The most difficult challenge of this design was ensuring the two tone silicone outer housing was reproducible in a production environment at a cost that would support retail of the product. After multiple trials, it was found that double injection of plastic to produce a two tone silicone product could not meet the product target costs and quality requirements. The final product uses a single tone color injection mold with a silicone paint spray overlay to produce the desired design.
- Realization and Technology
- A significant amount of time was spent prototyping to account for the optics of the shell light effect. Varying shapes of the lenses needed to be adjusted to produce a rounded circle on the shell when lit up. Different finishes on the lenses and translucency on the shell were experimented with to reach the desired illuminated soft dot effect.
- Operation and Interaction
- Tick Tock Turtle was designed to be the all-in-one sleep companion. With a wide range of functions, its key features include wake up lights and sleep cycle detection, both of which require the clock to be placed on the mattress next a sleeping child. The silicone material allows the unit to securely stick to the mattress even through child movement on the bed. Settings are made by parents in a hidden layer under the shell. Throughout the night the child can press the shell as a button to activate the night light function of the clock. This also shows the progression of time throughout the night.
- Project Duration and Location
- The project started in April 2017 and was finished in May 2018
- Specifications
- 200 mm x 200 mm x 76 mm 0.47 kg
- Keywords
- Kids clock, sleep trainer, learn time, sleep aid, light alarm, sleep cycle alarm, portable alarm, activity timer
