Press Release
Liqueur Black Milk Packaging by Kashkovskaya Oksana Wins the Silver A' Design Award in Packaging Design
Kashkovskaya Oksana honored for packaging design by the international grand jury of the 2017 - 2018 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 14, 2018 /DesignNewswire/ A' Design Award & Competition has announced that Liqueur Black Milk Packaging by Kashkovskaya Oksana has been granted the Silver A' Design Award in the Packaging Design category. The result belongs to the 2017 - 2018 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Liqueur Black Milk Packaging
Black Milk is a packaging design for a milk liqueur. The box has two sides with two different designs, one black and one white. When the black side faces the viewer, the white part of the bottle is seen. When the white side is shown, the black part of the bottle becomes the main tone. Cow spots form the main graphic element, and the shapes are repeated on the box and on the glass bottle. The box is made of matte natural paper, and the lid is made of wood with a silver metal ring. Pulling the ring lifts the bottle out of the box.
About Kashkovskaya Oksana
Kashkovskaya Oksana have been working in design area for about five years, she really in love this subject and have always been interested in design. Oksana very creative person and began working as a professional photographer. Once she didn’t completed her studies only in photography. She began attending various training courses including graphic programs, 3D programs. Her current active research areas include computer graphic, package design, graphic design, 3D modeling,3D visualization, animation(all areas),visual effects, video, composing, photography, post-production, television art, contemporary art, interior design, history of Architecture.
Award Record
This recognition makes Kashkovskaya Oksana a winner of 2 A' Design Awards. The awards span the editions from 2016 - 2017 to 2017 - 2018 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/63930
- A' Design Award Page: https://competition.adesignaward.com/63930
- Media Showcase: https://www.designnewsroom.com/!63930
- Laureate Profile: https://dezigners.org/d/170697
- Further Information from the Laureate: http://bit.ly/2BmZpmm
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Liqueur Black Milk Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, Linen, Black, Dim Gray and Snow
- Images
- 5
The Recognition
- Laureate
- Kashkovskaya Oksana
- Country
- Russian Federation
- Recognition
- Silver A' Design Award
- Edition
- 2017 - 2018
- Design ID
- #63930
Design Details
- Unique Properties
- The general interest and unique of this package is that this design has the two common but at the same time separately design sides.This is depends on what the exteriority of package to choose such type of color will be visible.The packaging conteins two unusual sides,if look at the black package side can see the white face of bottle if choose the white color of packaging the black side of bottle will be the general tint.The graphic shapes of package have reflectons of bottle design forms.
- Inspiration
- The inspiration for this design was the simple milk product. The general idea was to create something unusual design that looks very simple and at the same time has two interesting ideas to show the milk side - white colour and the liqueur - black colour at the same time.At the nature exist two clean colour as white and black.It gived the main idea to interact this two absolutely opposition colour and compound it at one product with common design idea.
- Research
- From first sight it looks as package and bottle of milk product.But not all so easy!This is original package is the milk liqueur.One package,two sides,two designs.Black or white,what will you choose?The first type of package was looked different.First step of sketch the bottle had more simple form and after researching was decided create more soft shapes that made the unusual and organic form for this bottle.The main graphic element is the cow spots.They are also exist on the package and bottle.
- Challenge
- The main challenge was to create interesting design of packaging used only original name of product and interaction with two simple colors as black and white.This was the main intrigue to show the product under different angles of design,to show something new.The lable on the bottle from sipmle natural paper that give imagination about simple milk product.This is package amalgamate interesting design decision as contrast color black and white,two designs and looks as milk but it's liqueur.
- Realization and Technology
- For this packaging design was used the natural paper of middle thickness without glossy coating only with mat surface that indicate on the natural technology creation of this package.For the lid was used the wood that is also indicate on natural materials and overal to add the locking cap with silver iron metal.The material for bottle is glance double glass.The label use very simple natural paper only with name of product and indication of product destination.
- Operation and Interaction
- For this packing very convenient function is used to pull out a bottle from packing it is necessary to pull for the silver ring on the top part of the box and after just enjoy the liqueur.
- Project Duration and Location
- Project was started in February 2017 and was finished in June 2017
- Specifications
- Box: Width 144 mm x Depth 144 mm x Height 496 mm Bottle: Overall Width 107 mm x Depth 107 mm x Height 397 mm
- Keywords
- liqueur, black milk, black color, white color, milk,spots, natural materials, package design, bottle design
