Press Release
Alita Bottle design and labels by Studija Creata Receives the Silver A' Design Award in Packaging Design
The international grand jury of the 2016 - 2017 A' Design Award & Competition recognizes Studija Creata for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2017 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Alita Bottle design and labels by Studija Creata, designed for Mv Group. The result belongs to the 2016 - 2017 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Alita Bottle design and labels
The main goal of the redesign is to increase the overall brand awareness and highlight the distinctive features such as classical production methods, raw materials and quality. The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
About Studija Creata
Asta Kaušpėdaitė is a designer based in Vilnius, Lithuania. After gaining experience in graphic design (mostly music album covers, book layouts), last fifteen years is focusing on package design (mainly alcohol product labels and bottle designs). Every project welcoming as a new challenge she looks for distinctive solutions, based on conceptual basis, appealing graphics and best matching technologies.
Award Record
With this recognition, Studija Creata is a winner of 7 A' Design Awards. The awards were granted between the 2013 - 2014 and the 2016 - 2017 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/55205
- A' Design Award Page: https://competition.adesignaward.com/55205
- Media Showcase: https://www.designnewsroom.com/!55205
- Laureate Profile: https://dezigners.org/d/134875
- Further Information from the Laureate: http://www.creata.lt
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Alita Bottle design and labels
- Function
- Bottle design and labels
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Green, Yellow Green, Black, Olive and Gainsboro
- Images
- 5
- Client
- Mv Group
The Recognition
- Laureate
- Studija Creata
- Country
- Lithuania
- Recognition
- Silver A' Design Award
- Edition
- 2016 - 2017
- Design ID
- #55205
Credits
- Team
- Asta Kauspedaite (Designer, "Studija Creata") and Jurate Paulauskiene (Head of Product development department, "MV GROUP")
- Image Credits
- Edgaras Marozas
Design Details
- Unique Properties
- The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
- Inspiration
- ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
- Challenge
- Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
- Realization and Technology
- Glass bottle. Flexo printing.
- Operation and Interaction
- The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
- Project Duration and Location
- New ALITA was introduced on the eve of the year 2017.
- Specifications
- Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
- Keywords
- Alita, sparkling wine, design, Studija Creata, Lithuania
