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DesignNewswire · COMO, Italy ·

Tfboys Logo design by Baohua Xie - Beyond Design Co., Ltd Wins the Silver A' Design Award in Graphics, Illustration and Visual Communication Design

Baohua Xie - Beyond Design Co., Ltd of Beyond Design. acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2016 - 2017 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 19, 2017 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category for Tfboys Logo design by Baohua Xie - Beyond Design Co., Ltd of Beyond Design., designed for Time Fengjun Entertainment. The recognition forms part of the 2016 - 2017 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Tfboys Logo design

Tfboys is a logo designed for a Chinese idol group formed by three young performers, also known as The Fighting Boys. The letters T, F and B are combined into a solid triangle drawn in one continuous stroke. The triangle stands for strength, growth and protection, and reflects the positive and brave image of the group. A tower like shape gives the mark a distinct character. The design is simple, modern and easy to understand for international audiences. The logo is also produced in stainless steel.

About Baohua Xie - Beyond Design Co., Ltd

Baohua Xie is a graphic designer who like painting and making friends. And also he has its own design studio. In 2002, he designed the emblem of 9th Sichuan Provincial Games. In 2016, he designed the brand image of TFBoys, and also participated in the brand image design of OPPO.

About Beyond Design.

Beyond Design established in 2001, located in Chengdu, China, mainly to Brand Identity Design, The company has 12 design team.

Award Record

Baohua Xie - Beyond Design Co., Ltd of Beyond Design. is a winner of 1 A' Design Award, including this recognition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Tfboys Logo design
Function
Logo design
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Light Slate Gray, Gray, Dark Gray, Dim Gray and Light Gray
Images
5
Client
Time Fengjun Entertainment

The Recognition

Laureate
Baohua Xie - Beyond Design Co., Ltd
Country
China
Brand
Beyond Design.
Recognition
Silver A' Design Award
Edition
2016 - 2017
Design ID
#52761

Credits

Team
Beyond Design

Design Details

Unique Properties
TF boys is a popular Idol combination, makes up by three young boys , known as the THE FIGHTING BOYS. T, F, B constitute a solid Triangle, give strength, growth and guard. This logo was done in one stroke.
Inspiration
This logo designes for a popular Chinese idol group consisting of three young boys,named THE FIGHTING BOYS.It needs a simple,modern,international,comprehensible design.We use triangle to symbolize the three boys' positive,motivate and brave image.The triangle integrated T F B the three letters ,the design keeps consistent with the brand conception.We choosed the special tower shape to reveal its unique character in more personalized way with elaborate fond,logo angles constant.
Research
At the beginning we felt great challenge because of it's extensive audiences and strong influence at home and abroad,it needs a simple,modern,international,comprehensible design.We use triangle to symbolize the three boys' positive,motivate and brave image.The triangle integrated T F B the three letters very well,the design keeps consistent with the brand conception.There are ten thousands of triangles in the world,we choosed the special tower shape to reveal its unique character in more personalized way with elaborate fond,oblique angle processing,logo angles constant.
Challenge
This project commands the attention of China and it have to meet a lot of people's requirements. We communicated the ideas back and forth. we felt great challenge because of it's extensive audiences and strong influence at home and abroad,it needs a simple,modern,international,comprehensible design.
Realization and Technology
stainless steel Metal Material
Operation and Interaction
The logo be designed by Xie Baohua,it took him around 4 months to hammer out.The logo be released on Aug 6,2016 in Beijing and get over 200 million online reviewers which gains good social response.
Project Duration and Location
The project started in April 2016 in Chengdu and finished in August 2016 in Beijing, and was exhibited in gymnasium in August 6 2016.
Specifications
T, F, B constitute a solid Triangle, give strength, growth and guard. This logo was done in one stroke.
Keywords
stars , Logo , design , brand , TFB

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