Press Release
Vinicola Cherchi Wine labels design by Giovanni Murgia - Redfish Adv Receives the Silver A' Design Award in Packaging Design
The international grand jury of the 2016 - 2017 A' Design Award & Competition recognizes Giovanni Murgia - Redfish Adv of Redfish for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2017 /DesignNewswire/ Vinicola Cherchi Wine labels design by Giovanni Murgia - Redfish Adv of Redfish, designed for Vinicola Cherchi, has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2016 - 2017 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Vinicola Cherchi Wine labels design
For a historic winery in Sardinia, since 1970, it has been designed the restyling of labels for "The Classics" wines line. The study of new labels wanted to preserve the link with the tradition that the company is pursuing. Unlike previous labels it worked to give a touch of elegance that goes well with the high quality of the wines. For the labels has been working with the Braille technique that brings elegance and style without weighing. The floral pattern is based on a graphic elaboration of a pattern of the nearby church of Santa Croce in Usini, which is also the company logo.
About Giovanni Murgia - Redfish Adv
Giovanni has always had an interest in the arts and creativity. Restless by nature, creative for needs, to look always a different way from the usual. With creativity tries to give a new vision of reality. His goal is always to work on challenging and rewarding projects making each project a big communication project. For 10 years directing the Redfish agency working for major clients and projects. Care detail in every project because is the only way to achieve great things in work than in life.
About Redfish
Redfish is a marketing and design agency that works to get the best result for the client. 20 years of experience in the advertising for provide the better communication strategies for business companies and private clients. Brand design, graphic design,
Award Record
Giovanni Murgia - Redfish Adv of Redfish is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/51366
- A' Design Award Page: https://competition.adesignaward.com/51366
- Media Showcase: https://www.designnewsroom.com/!51366
- Laureate Profile: https://dezigners.org/d/172069
- Further Information from the Laureate: https://goo.gl/iJk6El
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Vinicola Cherchi Wine labels design
- Function
- Wine labels design
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, White Smoke, Black, Silver and Olive
- Images
- 5
- Client
- Vinicola Cherchi
The Recognition
- Laureate
- Giovanni Murgia - Redfish Adv
- Country
- Italy
- Brand
- Redfish
- Recognition
- Silver A' Design Award
- Edition
- 2016 - 2017
- Design ID
- #51366
Credits
- Team
- Giovanni Murgia
- Image Credits
- Photographer Diego Attene Optional; Photographer Diego Attene
Design Details
- Unique Properties
- It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
- Inspiration
- The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
- Challenge
- The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory. He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal. The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
- Realization and Technology
- For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
- Project Duration and Location
- Project started in December 2015 and finished in April 2016 in Olmedo (SS)
- Specifications
- Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
