Press Release
Ladan Zadfar and Mohammad Farshad Receives the Silver A' Design Award for Firefly Beverage in Food, Beverage and Culinary Arts Design
The international grand jury of the 2016 - 2017 A' Design Award & Competition recognizes Ladan Zadfar and Mohammad Farshad for food, beverage and culinary arts design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2017 /DesignNewswire/ A' Design Award & Competition has announced that Firefly Beverage by Ladan Zadfar and Mohammad Farshad, designed for Creator studio, has been granted the Silver A' Design Award in the Food, Beverage and Culinary Arts Design category. The award was conferred within the 2016 - 2017 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Firefly Beverage
This design is a new cocktail with chia, the main idea was to design a cocktail that has several taste phases.This design also comes with different colors that could be seen under black light which makes it suitable for parties and clubs.Chia can absorb and reserve any flavor and color so when one makes a cocktail with Firefly can experience different flavors step by step.The nutrition value of this product is higher comparing with other cocktails and that is all because of chia's high nutrition value and low calories.This design is a new chapter in the history of drinks and cocktails.
About Ladan Zadfar and Mohammad Farshad
Ladan Zadfar has a genuine fascination for delving into the needs and real challenges faced by customers or users. Her primary focus is on merging quantitative data with qualitative feedback, ensuring evidence-based strategic design solutions that align with both client expectations and project objectives. This mindset propels her towards a journey of continuous learning and self-challenge, pushing boundaries in various aspects to deliver the most optimal outcomes.
Award Record
Ladan Zadfar and Mohammad Farshad is a winner of 4 A' Design Awards, including this recognition. The awards span the editions from 2015 - 2016 to 2016 - 2017 of the A' Design Award & Competition.
About the A' Food, Beverage and Culinary Arts Design Award
The A' Culinary Art Design Award is an international design competition recognizing excellent culinary art designs by best culinary artists and chefs worldwide. The competition is organized within the A' Design Award & Competition and is open to culinary artists, food designers, beverage designers and chefs from all countries. Entries typically include design for food, design with food, food servings, tasting menus, cocktails and desserts. Awarded culinary art designs are published at https://dezigners.org/design-category/culinary-art
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/45164
- A' Design Award Page: https://competition.adesignaward.com/45164
- Media Showcase: https://www.designnewsroom.com/!45164
- Laureate Profile: https://dezigners.org/d/153935
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Firefly Beverage
- Function
- Beverage
- Category
- Food, Beverage and Culinary Arts Design
- Discipline
- Product Design
- Industry
- Food & Hospitality and Packaging & Retail
- Colors
- Snow, Light Slate Gray, Dim Gray, Slate Gray and Dark Gray
- Images
- 5
- Client
- Creator studio
The Recognition
- Laureate
- Ladan Zadfar and Mohammad Farshad
- Country
- Germany
- Recognition
- Silver A' Design Award
- Edition
- 2016 - 2017
- Design ID
- #45164
Credits
- Team
- Ladan Zadfar and Mohammad Farshad
- Image Credits
- Ladan Zadfar Mohammad Farshad
Design Details
- Unique Properties
- Firefly cocktail is a whole new chapter to the history of drinks and cocktails.We designed a whole new cocktail with chia, we used chia to give different flavors and color which could be seen in black light, the flavors and colors are given to chia using its glace quality.When one use Firefly can experience the boundaries between flavors step by step and it's all because of its glace quality that can save other tastes.How cool is to have a drink in a club with black light and surprising tastes.
- Inspiration
- The main idea came up to designers' minds when they thought what if a cocktail could be like a perfume that has several phases with different scents.The designers wanted to design a new cocktail which has different flavors that one could taste step by step and that needed a new ingredient that could preserve different flavors so the designers chose chia seed because of its glace quality and also added eatable colors which has wonderful glow under black light for clubs.One can have a glowing shot
- Research
- Today's world is attracted to new exciting experiences that suits well to different occasions. Experiencing a new drink that is glowing under black light , tastes differently and has a higher nutrition value comparing to other drinks could be exactly what one needs to party.
- Challenge
- To design a new product and come up with an idea that suits world's lifestyle and take people's attention was the hardest part.
- Realization and Technology
- The designers used chia seed in order to save different flavors and colors using its glace quality.The designers wanted to design a product that has several taste phases, they just had to choose the flavor and color and mixed it up with chia and give the chia seeds time to completely absorb the liquid and color.There is no limitations for flavors and colors.This design is not expensive and it is easy to produce.It is important to add that by using chia in this product the designers raised the nutrition value of the drink.
- Operation and Interaction
- By using Firefly in a cocktail one can simply experience a different taste phase without the interference of flavors and that is because of the main ingredient's amazing exclusivity of preservation the flavors and colors.
- Project Duration and Location
- The project started in January 2017 in Tehran and finished in February 2017 in Tehran Iran.
- Specifications
- This product's dimension completely depends on its packaging size because the main ingredient has sandy structure.
- Keywords
- Firefly, Cocktail, Drink, club, black light, chia, flavors
