Press Release
Stumbro Starka Bottle design and labels by Studija Creata Is Granted the Silver A' Design Award in Packaging Design
Studija Creata honored for packaging design by the international grand jury of the 2015 - 2016 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2016 /DesignNewswire/ A' Design Award & Competition has announced that Stumbro Starka Bottle design and labels by Studija Creata, designed for Stumbras, has been granted the Silver A' Design Award in the Packaging Design category. The recognition forms part of the 2015 - 2016 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Stumbro Starka Bottle design and labels
The image of Stumbro Starka was changed in essence by creating a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath. The stork character appeared as a symbol of recognition. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.
About Studija Creata
Asta Kaušpėdaitė is a designer based in Vilnius, Lithuania. After gaining experience in graphic design (mostly music album covers, book layouts), last fifteen years is focusing on package design (mainly alcohol product labels and bottle designs). Every project welcoming as a new challenge she looks for distinctive solutions, based on conceptual basis, appealing graphics and best matching technologies.
Award Record
Studija Creata is a winner of 6 A' Design Awards, including this recognition. The awards span the editions from 2013 - 2014 to 2015 - 2016 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/41867
- A' Design Award Page: https://competition.adesignaward.com/41867
- Media Showcase: https://www.designnewsroom.com/!41867
- Laureate Profile: https://dezigners.org/d/134875
- Further Information from the Laureate: http://www.creata.lt/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Stumbro Starka Bottle design and labels
- Function
- Bottle design and labels
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dark Slate Gray, Maroon and Dim Gray
- Images
- 5
- Client
- Stumbras
The Recognition
- Laureate
- Studija Creata
- Country
- Lithuania
- Recognition
- Silver A' Design Award
- Edition
- 2015 - 2016
- Design ID
- #41867
Credits
- Team
- Asta Kauspedaite (Designer, "Studija Creata"), Rimas Valeikis (Illustrator) and Jurate Paulauskiene (Head of Product development department, "Stumbras")
- Image Credits
- Edgaras Marozas
Design Details
- Unique Properties
- By changing the image of Stumbro Starka, in essence, we created a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath. By maintaining the black, white and red color scheme characteristic of the earlier Stumbro Starka, we wanted to create a reserved, but rich appearance to provide it with an impressive look that its predecessor may not have had.
- Inspiration
- They say that in the old days, Lithuanian men would make Starka on the birth of their first son. An aged vodka in honor of the stork's delivery. Strong and special. Triple distilled rye vodka, with the leaves of apples and pears. Apples for richness and pears for a long, full life. Buried in an oak barrel, it would wait patiently for the son's wedding day.
- Research
- As a symbol of recognition, we created the stork character. As the national bird, the stork - sometimes called a "starkus" in Lithuania - helps to strengthen its Lithuanian characteristics as well. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.
- Challenge
- With both the shape of the bottle and the graphic elements, we strived to create associations which turn the wheel of time back a good century.
- Realization and Technology
- Glass bottle. Flexo printing.
- Operation and Interaction
- For the revamp of Stumbro Starka, we want to blow the dust off this interesting and rich beverage. Our goal is for Starka to be known as the unique Lithuanian beverage that it is - one that you should be proud of treating guests to or bringing as a gift.
- Project Duration and Location
- Stumbro Starka was updated in 2015.
- Specifications
- Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
- Keywords
- Lithuanian, Starka, stork, ethnographic, design, Stumbras, Studija Creata
