Press Release
Bronze A' Design Award in Furniture Design Goes to Humming Tree Dining Table by Heloise Rajkumari
The international grand jury of the 2014 - 2015 A' Design Award & Competition recognizes Heloise Rajkumari for furniture design
FOR IMMEDIATE RELEASE
COMO, Italy, March 28, 2015 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Furniture Design category for Humming Tree Dining Table by Heloise Rajkumari. The award was conferred within the 2014 - 2015 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Humming Tree Dining Table
Humming Tree is a dining table that also works as a floor vase. The central opening holds tall dry or fresh flowers, leaves and tree branches. The form is inspired by the arrow head shape of the Taro leaf, with its midrib, veins and clean blade. The leaf structure is split into two parts, a skin layer and a bone layer, and the leaf form appears where the two layers overlap. The table is made of polycarbonate and steel and measures 1400 by 950 by 750 millimetres. The see through design brings natural elements closer to diners in city homes.
About Heloise Rajkumari
Heloise Rajkumari is a London-based product and architectural designer. Nature-inspired distinctive forms and features characterize her designs, focusing primarily on ergonomics and user experiences. She has a strong interest in a diverse set of lifestyle products, such as furniture, arts & crafts, homeware, bamboo products, and medical devices.
Award Record
With this recognition, Heloise Rajkumari is a winner of 2 A' Design Awards. The awards were granted in the 2014 - 2015 edition of the A' Design Award & Competition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/37542
- A' Design Award Page: https://competition.adesignaward.com/37542
- Media Showcase: https://www.designnewsroom.com/!37542
- Laureate Profile: https://dezigners.org/d/138917
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Humming Tree Dining Table
- Function
- Dining Table
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Khaki, Yellow, White Smoke, Olive Drab and Dark Khaki
- Images
- 5
The Recognition
- Laureate
- Heloise Rajkumari
- Country
- Great Britain
- Recognition
- Bronze A' Design Award
- Edition
- 2014 - 2015
- Design ID
- #37542
Credits
- Image Credits
- Image #1, #2,#3,#4,#5 : (3D modeling and Rendering) Heloise Rajkumari
Design Details
- Unique Properties
- Humming Tree is a fusion of dining table and floor vase to hold tall dry or fresh flowers, leaves and tree branches. City life has become mentally exhausting and contact with Nature has become less. The intent is to let the diners experience natural elements arranged in the vase and this will help in reducing stress and negative feelings as they dine. It is a see through design with leaf structure split into two distinct Skin and Bone components. The leaf form becomes apparent when they overlap.
- Inspiration
- Humming Tree is inspired from arrow head shape Taro leaf structure. Taro leaf collects water at its center spot and has distinct midrib and veins structure with clean blade and this inspired me to develop the leaf form into two distinct layers overlapping above each other and elongate and deepen the centre spot till the floor to function as floor vase.
- Research
- Benefits of experiencing Nature and natural elements were studied and also the leaf structure of Taro leaf was studied for better understanding while developing the form.
- Realization and Technology
- Polycarbonate, steel
- Operation and Interaction
- The dining table with collection/arrangement in the center spot is a strong stimulus to the diners since the scale is larger than conventional vases kept at the center of table. The human sized arrangement of natural dry/fresh flower, leaves and branches will help in restoring the mind and evoking positive thoughts.
- Specifications
- Overall Dimension (l x b x h) : 1400 mm x 950 mm x 750 mm Dining Area : 1100 mm x 950 mm
- Keywords
- Leaf inspired, veins and blade, Taro Leaf, Vase Table, cantilevered table, see through design
