Press Release
Wuhan Pixel Box Cinema Cinema by Ajax Law Receives the Platinum A' Design Award in Interior Space and Exhibition Design
Ajax Law recognized for interior space and exhibition design by the international grand jury of the 2011 - 2012 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, May 4, 2012 /DesignNewswire/ Wuhan Pixel Box Cinema Cinema by Ajax Law, designed for Hubei Xiang Sheng & Insun Entertainment Co. Ltd., has been granted the Platinum A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2011 - 2012 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Platinum A' Design Award
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
About Wuhan Pixel Box Cinema Cinema
“Pixel” is the basic element of images, designer explores relationship of movement and pixel to become the theme of this design. “Pixel” is applied in different areas of the cinema. The box office grand hall houses a tremendous curved envelop formed by over 6000 pieces of stainless steel panels. The feature display wall is decorated with huge amount of square strips protruding from the wall is presenting the glamorous name of cinema. Inside this cinema, everyone would enjoy the great atmosphere of digital world generated by the cohesion of all “Pixel” elements.
Award Record
This recognition makes Ajax Law a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/25316
- A' Design Award Page: https://competition.adesignaward.com/25316
- Media Showcase: https://www.designnewsroom.com/!25316
- Laureate Profile: https://dezigners.org/d/115340
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Wuhan Pixel Box Cinema Cinema
- Function
- Cinema
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Slate Gray, Black, Dark Gray, Dim Gray and Silver
- Images
- 5
- Client
- Hubei Xiang Sheng & Insun Entertainment Co. Ltd.
The Recognition
- Laureate
- Ajax Law
- Country
- Hong Kong (China)
- Recognition
- Platinum A' Design Award
- Edition
- 2011 - 2012
- Design ID
- #25316
Credits
- Team
- Mr. Ajax Law Ling Kit and Ms. Virginia Lung
Design Details
- Unique Properties
- Films are composing by images that are made up of tiny pixels in a continuous and moving manner. “Pixel” is square in shape, is the basic element of images. The designer of this movie center explores the relationship of movement and pixel to become the theme of this design. Thus, the audience could easily enjoy and immerse into the world of movies complementing the magical elements of pixels. At the entrance, the concession counter and the leisure area are built up by boxes in different heights, serving as cashier counters, food display cabinet, serving counter, seats and tables.
- Inspiration
- The design is inspiraed by the relationship of movement and pixel, a basic element of image.
- Research
- There is an enormous curved envelop which is formed by over 6000 pieces of stainless steel panels, located in the box office grand hall. Designer has to consider and be well- planning on the material and structure of the curved envelop, since the stability of ceiling and the whole structure are affected by heft of material. Designer did research and experiments on different materials such as glass, stone, stainless steel, in order to ensure the structure is supported and safe.
- Challenge
- Using “Pixel”, “Cube”, “Square” as the theme became the trend couples years ago and many people took these as the theme of their projects. Therefore, it was absolutely a challenge to designers to avoid designing a cliché out from these themes. Designers explored new ideas from the theme “Pixel” and developed into several eye-catching designs applied to various areas in this large cinema. This cinema have several zones, designers have to give unique design to each zone in order to give the whole new experience to the audience. The box office grand hall houses a tremendous curved envelop formed by over 6000 pieces of stainless steel panels.
- Realization and Technology
- Carpet, Frabic, Mirror, Glass, Marble, LED, Corian stone, Vinyl floor, Plaint, Spray Plaint, Stainless Steel, Plastic laminate, Timber
- Project Duration and Location
- The project is completed in Nov 2011, and located in Wuhan, China.
