Press Release
Golden A' Design Award in Home Appliances Design Goes to Lavazza Elogy Barista Coffee Machine by Florian Seidl
Florian Seidl recognized for home appliances design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 15, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Home Appliances Design category for Lavazza Elogy Barista Coffee Machine by Florian Seidl, designed for Lavazza. The result belongs to the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Lavazza Elogy Barista Coffee Machine
Elogy Barista is a multi beverage system designed to offer Italian coffee culture: from espresso, to cappuccino, latte and hot chocolate. The design is building on Lavazzas established form language in this segment. Slightly more serious and professional but still recognizably Italian in surfacing, details and finish. A modern design full of personality that brings Italian coffee culture to every home. Che bello!
About Florian Seidl
Florian Seidl is an Austrian design leader based in Turin, Italy, with over 20 years of experience spanning automotive exterior design and corporate design leadership. Since 2015, he has led Lavazza Group's corporate design function, built from scratch into a team recognized with more than 90 international design awards. Before Lavazza, he spent almost eight years as a senior exterior designer at Fiat's Centro Stile, contributing to the Fiat 500 model range. Earlier in his career, he worked on KTM motorcycle projects while at Kiska, a major Austrian design agency. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.
Award Record
With this recognition, Florian Seidl is a winner of 19 A' Design Awards. The awards span the editions from 2015 - 2016 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Home Appliances Design Award
The A' Home Appliance Design Award is an international competition recognizing good home appliance designs by best appliance designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to home appliance designers, industrial designers, product engineers and appliance brands from all countries. Entries typically include refrigerators, dishwashers, microwaves, washing machines, dryers and ovens. Awarded home appliance designs are published at https://dezigners.org/design-category/home-appliance
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/183426
- A' Design Award Page: https://competition.adesignaward.com/183426
- Media Showcase: https://www.designnewsroom.com/!183426
- Laureate Profile: https://dezigners.org/d/154515
- Further Information from the Laureate: https://www.lavazza.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Lavazza Elogy Barista Coffee Machine
- Function
- Coffee Machine
- Category
- Home Appliances Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Furniture & Home
- Colors
- Light Gray, Dark Slate Gray, Black, Gainsboro and Dim Gray
- Images
- 5
- Client
- Lavazza
The Recognition
- Laureate
- Florian Seidl
- Country
- Italy
- Recognition
- Golden A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #183426
Credits
- Image Credits
- Lavazza
Design Details
- Unique Properties
- The wide range of recipes available at the touch of a finger is an important feature in the single serve market. All these preparations are possible thanks to a unique brewing technology and patented milk frothing system. With True Capp, it is also possible to prepare a cappuccino or latte macchiato directly in the ceramic cup. Another important aspect is the possibility to brew two coffees simultaneously with the special spout. Elogy Barista offers authentic Italian coffee culture.
- Inspiration
- The design builds on Lavazza's established form language and provides a vision for the future. Designed with love in Italy Elogy Barista celebrates its Mediterranean identity with attention to detail, colour and finishes. All of which were carefully chosen to reflect the professional soul of the appliance. Surfaces and volumes are precisely controlled with a strong and stable main body. The wrap around shell is characterised by dynamic lines and Lavazza logos on the sides.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Challenge
- Elogy Barista is replacing a successful product with a new and dynamic design and a tight development process. New features and special attention to environmental impact and energy consumption were important. Repairability and the possibility of regenerating the product were also very important aspects.
- Realization and Technology
- main shell, cup rest: injection moulded plastic (ABS) water tank: injection moulded plastic (SAN) grid: stainless steel UI: touch, IMD feet: silicone rubber
- Operation and Interaction
- The machine is easy to use and comes with a patented milk frothing system and a dedicated milk jug. The cup rest has a stainless steel grid and can be adjusted easily, placing small cups closer to the spout. This reduces splashes and benefits coffee temperature and crema. The water tank is easily accessible and is treated as a separate, transparent volume. The touch sensitive user interface guarantees a smooth user experience.
- Project Duration and Location
- The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two and a half years.
- Specifications
- Dimensions: 163mm / 315mm / 422mm Weight: 5,4kg Power 1500W, Voltage 220-240, Frequency 50-60 Hz Removable parts are dishwasher safe It comes nicely boxed in a recycled cardboard along with a Quick Start Guide and a more detailed instruction booklet.
- Keywords
- Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface, reconditioning, recycled plastic
