Press Release
Lei Wen Is Honored with the Bronze A' Design Award for Cistanche Desertico Plant Beverage Packaging in Packaging Design
Lei Wen honored for packaging design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Cistanche Desertico Plant Beverage Packaging by Lei Wen, designed for Tocreate Brand, has been granted the Bronze A' Design Award in the Packaging Design category. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Cistanche Desertico Plant Beverage Packaging
Cistanche Desertico is a packaging design for a plant based beverage made with cistanche deserticola peptide. The package is a compact box that fits easily inside a bag. The structure is lightweight and modular, so the drink inside can be removed after a single opening step. The box is made of white cardboard with gold foil stamping, which supports a minimal and formal visual style. The design moves away from the heavy look of traditional tonic packaging and addresses the daily habits of young office workers.
About Lei Wen
With 15 years of expertise in brand and packaging design, this designer champions the philosophy that “design is engineered for business growth,” crafting tailored differentiation strategies to deliver measurable results. Having served over 200 enterprises, their work consistently elevates brand competitiveness and market value. Beyond commercial impact, they advance industry standards and enrich societal business culture through optimized consumer experiences. Their enduring exploration of the synergy between commerce and aesthetics reflects deep professional passion and meaningful industry influence.
Award Record
Lei Wen is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/182731
- A' Design Award Page: https://competition.adesignaward.com/182731
- Media Showcase: https://www.designnewsroom.com/!182731
- Laureate Profile: https://dezigners.org/d/373271
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Cistanche Desertico Plant Beverage Packaging
- Function
- Plant Beverage Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Antique White, Black, Tan, Dark Slate Gray and Rosy Brown
- Images
- 5
- Client
- Tocreate Brand
The Recognition
- Laureate
- Lei Wen
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #182731
Credits
- Team
- LEO
Design Details
- Unique Properties
- This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
- Inspiration
- Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
- Research
- 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market. 2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness." 3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points. 4.
- Challenge
- How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
- Realization and Technology
- White cardboard box with gold foil stamping.
- Operation and Interaction
- This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
- Project Duration and Location
- The project will be launched in 2025 and enter the production and sales phase.
- Keywords
- Big health brands, plant-based beverages, packaging design
