Press Release
Forest Spring Packaging by Sheng Jin, Chao Yang and Wenqi Wu Receives the Bronze A' Design Award in Packaging Design
The international grand jury of the 2025 - 2026 A' Design Award & Competition recognizes Sheng Jin, Chao Yang and Wenqi Wu for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Forest Spring Packaging by Sheng Jin, Chao Yang and Wenqi Wu, designed for Communication University of Zhejiang, has been granted the Bronze A' Design Award in the Packaging Design category. The recognition forms part of the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Forest Spring Packaging
Forest Spring is a packaging design for bottled water. The label is based on the Chinese character sen, meaning forest, which is transformed into an ink landscape. Calligraphic strokes, tonal gradation and spatial contrast evoke mountains, trees and natural vitality within a single form. The composition was refined in vector format and calibrated for consistent print reproduction. The transparent bottle holds 500 millilitres and has a twist-off cap. The design expresses purity and harmony between people and nature.
About Sheng Jin, Chao Yang and Wenqi Wu
Du Yinluo graduated with an MBA from Beijing Jiaotong University and has been deeply involved in the catering industry for nearly 30 years, possessing dual identities as an entrepreneur and scholar. He is not only a successful foodie, but also a distinguished professor at several universities such as Donghua University, Jingdezhen Ceramic University, School of Science and Engineering of East China Jiaotong University, and Zhejiang University of Science and Technology, dedicated to combining business practice with academic research. With unique innovative concepts and profound cultural heritage, we have achieved outstanding academic practical achievements.
Award Record
Sheng Jin, Chao Yang and Wenqi Wu is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/182441
- A' Design Award Page: https://competition.adesignaward.com/182441
- Media Showcase: https://www.designnewsroom.com/!182441
- Laureate Profile: https://dezigners.org/d/352401
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Forest Spring Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Lavender, White Smoke, Medium Turquoise, Light Sea Green and Powder Blue
- Images
- 5
- Client
- Communication University of Zhejiang
The Recognition
- Laureate
- Sheng Jin, Chao Yang and Wenqi Wu
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #182441
Credits
- Team
- sheng jin, chao yang, wenqi wu, yangyang lou, jianzhong yang, darong lin and hui zeng
Design Details
- Unique Properties
- The chinese character "sen" (forest) symbolizes forest and nature. This design transforms the character into a chinese ink landscape, using brushwork and spatial contrast to evoke mountains and vitality. Rooted in the philosophy of harmony between humanity and nature, it expresses ecological coexistence and reflects the pure, natural essence of "forest spring."
- Inspiration
- Inspired by the ecological symbolism of the Chinese character "sen" (forest), this project explores how typography embodies environmental philosophy. Drawing from traditional chinese ink landscape aesthetics and harmony between humanity and nature, the design transforms a character into a spatial visual narrative. The research integrates calligraphic structure, ink composition, and brand communication strategies to express the natural purity and sustainable values of "forest spring."
- Research
- Type of research: design-driven cultural study. Objective: explore how Chinese characters can convey ecological and brand values. methodology: visual analysis and typographic experimentation. Data collection/tools: ink painting simulations, digital sketching, surveys on perception. participants: 30 viewers and design experts. results: "sen" effectively communicates nature and purity. Insights: integrating traditional aesthetics enhances brand storytelling and fosters eco-conscious design, impacting society and sustainable product perception.
- Challenge
- The main challenge was transforming the Chinese character "sen" into a visually compelling landscape while preserving its legibility and cultural meaning. internally, balancing historical calligraphy aesthetics with modern brand storytelling required careful study of traditional ink techniques and symbolism. externally, constraints included digital reproduction limits, printing technology, and material properties, which demanded iterative testing and refinement to ensure both artistic integrity and practical manufacturability.
- Realization and Technology
- The design was realized through structural deconstruction of the character "sen," examining stroke proportion and spatial hierarchy to reconstruct it as a landscape form. digital ink-wash simulations replicated xuan paper diffusion and tonal gradation. The composition was refined in vector format for scalability and brand application, then color-calibrated with cmyk optimization to ensure consistency across print and packaging production.
- Operation and Interaction
- The bottle is easy to use: simply twist off the cap to pour or drink. Its ergonomic shape fits comfortably in hand, while the transparent body allows users to see the water level. the label’s visual design guides the eye to the brand and emphasizes purity. Lightweight and durable, the bottle is easy to carry, stack, and store, ensuring convenience and a premium experience while maintaining a natural, eco-conscious impression.
- Project Duration and Location
- The project started in August 2025 in Hangzhou and finished in October 2025 in Hangzhou
- Specifications
- bottle 65 mm diameter x 210 mm height, 500 ml capacity, neck 28 mm pco 1881 material food grade pet, wall thickness 0.25 to 0.35 mm label area 190 mm x 60 mm wrap around cap hdpe tamper evident net weight 12 to 14 g bottle, 2 g cap secondary package 400 mm x 270 mm x 220 mm, 24 bottles per corrugated carton
- Keywords
- Chinese character design, forest symbolism, water ink landscape, typography innovation, eco-conscious branding
